MIAMI, Florida—1 Motels introduced its Mission Membership, an idea designed to reward each company and the planet. Past a loyalty program, 1 Motels Mission Membership is a name to motion. It marks a departure from conventional points-based packages, focusing as an alternative on personalization, environmental impression, and deepening the visitor expertise.
Slightly than monitoring and accumulating factors or tiered standing, Mission Membership is a human-centered method to rewards. Members expertise a relationship-driven mannequin with curated perks and unique alternatives from the second they be part of, evolving primarily based on engagement slightly than transactional metrics.
1 Motels’ Mission Membership additionally ensures that each keep does some good—and its members are in full management of the place the great goes. For each qualifying keep, 1 % of the qualifying spend is donated to one in all three environmental nonprofits: the Pure Assets Protection Council (NRDC), Oceanic International, or Inexperienced Our Planet. Members select the trigger, and all donations are managed by GlobalGiving, making certain transparency and compliance. For each new member who joins, 1 Motels will plant a tree by way of its partnership with the Arbor Day Basis—constructing on its current pledge to assist the expansion of 100,000 bushes in California nurseries to assist restore native ecosystems impacted by wildfires.
Members will even obtain perks from sustainability-focused manufacturers, together with Everlane, Treatment Place, HigherDOSE, and Perplexity. Beginning in 2026, this may embrace Alo Wellness Membership, which provides on-demand courses in yoga, health, meditation, and mindfulness. Mission members will even get a reduction on car purchases from Audi (U.S. solely).
“As a model deeply dedicated to creating a constructive impression, we wished to create one thing that aligns with our values whereas providing our company one thing really particular,” stated Barry Sternlicht, founding father of 1 Motels and chairman of Starwood Motels. “With 1 Motels Mission Membership, we’re disrupting loyalty and redefining what it means to be a part of one thing greater. That is about taking good care of nature, taking good care of folks, and creating experiences that transcend the keep.”
“1 Motels Mission Membership is the following step in our evolution as a hospitality model with function,” stated Raul Leal, chief govt officer of Starwood Motels. “It displays our ongoing dedication to reimagining the visitor journey, not simply as a keep, however as a platform for impression. This program was created with intention: for vacationers who anticipate extra from the manufacturers they select and need to be a part of one thing significant.”
Membership Particulars
Mission members will get pleasure from unique charges, personalised touches, and advantages designed to replicate their values and journey kinds. Perks like room upgrades, late check-out, and early entry to particular launches or associate experiences can be found to all members, granted primarily based on availability, not standing, with precedence given to company who keep most continuously.
Membership additionally unlocks entry to experiences that replicate 1 Motels’ core values and provide company methods to attach with every vacation spot. At 1 Resort Copenhagen, members can be part of a guided culinary bike experience by way of the town, with a chef-prepared scorching picnic lunch. 1 Resort South Seaside invitations members behind the scenes at AVIV’s kitchen for a hands-on workshop. At 1 Resort Seattle, non-public mixology courses spotlight domestically distilled spirits and regionally sourced substances. 1 Resort Brooklyn Bridge hosts seasonal tastings personally curated by chef Jonathan Waxman, whereas 1 Resort Toronto provides a wine and cheese pairing led by licensed sommelier Laura Macdonald-Rumi.
“With 1 Motels Mission Membership, we’ve designed an idea that lets vacationers embrace each function and pleasure,” stated Toni Stoeckl, chief advertising and marketing officer of Starwood Motels. “Our members can immerse themselves in the fantastic thing about nature, get pleasure from extremely personalised stays, and know they’re making a constructive impression on the similar time. It’s one of the best of all worlds.”
Members have full management over how they provide again and may form their journey primarily based on private preferences. The 1 Motels Mission Membership net and cellular app permits company to customise their keep, choose their most popular environmental group for donations, and monitor their private impression over time. The 1 Motels App streamlines the expertise with cellular check-in, room controls, eating reservations, Audi e-tron take a look at drives, curated native suggestions, and direct chat assist. As well as, there are new 1 Motels App options like Alo Strikes wellness movies to get pleasure from anytime, wherever.
Company may also use their 1 Motels Mission Membership account throughout sister manufacturers Baccarat Motels and Treehouse Motels, with preferences shared throughout properties.
