The return of the British and Irish Lions Tour, NRL Grand Remaining in Sydney, and the AFL Grand Remaining in Melbourne all drew vital crowds driving document lodge demand and delivering greater than $75 million of further lodge income, new CBRE knowledge exhibits.
CBRE’s Main Resort Markets Efficiency Q3 2025 report options evaluation of how 5 main occasions in Australia’s 2025 soccer calendar translated into distinctive lodge efficiency.
The report exhibits a rise throughout all key efficiency indicators for the sector nationally, with lodge occupancy sitting at 73%, Common Day by day Price (ADR) at $243 and Income Per Obtainable Room (RevPAR) at $177.
The report additionally contains evaluation of the Sydney, Melbourne, Brisbane, Adelaide and Perth markets.
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CBRE’s Australian Head of Resorts Analysis Ally Gibson famous the soccer sport evaluation highlights the significance of high-profile occasions for the lodge sector.
“The NRL Grand Remaining in Sydney is a wonderful instance of the optimistic flow-on occasions like this create for the lodge sector in addition to the broader financial system of a bunch metropolis. This yr’s grand closing was the primary to characteristic two out of city groups since 2017 and drew a crowd of 83,000 which in flip drove the best lodge occupancy of the yr at 96%,” Ms Gibson stated.
“The occasion delivered the second highest ADR of 2025, behind New Yr’s Eve, and generated an estimated $21 million uplift in lodge income over a three-day interval,” Ms Gibson added.
CBRE Regional Director, Resort Valuations, Troy Craig stated, “The primary British & Irish Lions tour in 12 years reignited worldwide demand and stuffed lodges in key markets. Crowds of greater than 100,000 in Melbourne, 80,000 in Sydney and 53,500 in Brisbane underpinned a $42 million uplift in lodge income throughout the three occasions.
“Wanting forward, we count on the upcoming Ashes Cricket Check will present one other alternative for lodge markets, with expectations of continued sturdy event-driven demand,” Mr Craig added.
wider trade efficiency, within the 12 months to September 2025 occupancy positive factors accelerated throughout all main markets with Adelaide main the uplift adopted by Sydney, Melbourne and Perth. Sydney and Perth proceed to carry the best occupancy charges nationally.
Sydney outperformed all different main markets within the yr ending Sept 2025, recording the best occupancy at 83%, ADR at $325, and RevPAR at $269. RevPAR elevated 7% YOY, supported by sturdy buying and selling circumstances and main occasions, notably the British and Irish Lions Tour in August.
Melbourne recorded a 4% enhance in occupancy within the yr ending Sept 2025, supported by sturdy demand development and a contracting new provide pipeline. This drove a 6% enhance in RevPAR to a document $183. Occupancy reached 76%, the best degree since early 2020.
Brisbane’s lodge market continued its sturdy efficiency, reaching new highs in each ADR ($259) and RevPAR ($196). Town recorded the best YOY RevPAR development nationally at 11%, pushed by a ten% enhance in room charges and a modest 1% uplift in occupancy to 76%.
Adelaide’s occupancy rose 7% over the yr supported by a robust calendar of main occasions. RevPAR lifted 5% to $153. ADR eased barely from final yr’s peak however it stays properly above pre-pandemic ranges, underpinned by resilient demand.
Perth stays one of many few markets the place all key efficiency indicators exceed pre-pandemic ranges. A 4% enhance in occupancy and a 5% rise in ADR, noticed the Perth market put up the second highest achieve in RevPAR of 9% YOY to a document $199. Occupancy sits at 80% with ADR at $249.
