The Ascott Restricted has recorded its strongest-ever 12 months of signings in Southeast Asia, with regional management pointing to sustained proprietor confidence and fast enlargement throughout a number of lodging typologies.
Ascott, the Singapore-based hospitality firm and wholly owned lodging enterprise unit of CapitaLand Funding, recorded a landmark 12 months of signings in 2025, including greater than 7,300 items throughout the area, representing a 55% enhance over the 4,700 items signed in 2024, marking Ascott’s strongest signing efficiency in Southeast Asia thus far.
Chatting with HM in Vietnam final week, Ascott Chief Technique Officer and Managing Director, Southeast Asia, Wong Kar Ling outlined the dimensions of momentum throughout the area.
“We had our strongest ever signing, and in 2025 we had been ranked among the many high three hospitality corporations by [Howath HTL] impartial consulting firm,” she mentioned.
Ascott’s Southeast Asia platform now spans greater than 200 working properties, with an extra 150 in its pipeline, with an expectation to open greater than 25 properties within the area within the subsequent 12 months. The pipeline will see the group prolong its footprint into round 20 new cities throughout the area together with, Phu Quoc and Nha Trang in Vietnam; Phuket and Hat Yai in Thailand; Labuan Bajo and Medan in Indonesia; Davao and Biñan within the Philippines; and Johor Bahru and Langkawi in Malaysia.
Ascott’s enlargement is underpinned by Southeast Asia’s near-complete post-pandemic restoration in 2025 and journey momentum more and more pushed by intra-ASEAN demand. On the identical time, the area’s hospitality market stays extremely fragmented, with impartial and unbranded properties accounting for many resort provide.
The pipeline displays sturdy alignment with homeowners, with Wong noting: “a whole lot of our progress is reflections of the homeowners confidence in us, and in addition a testomony to our presence.”
That is bolstered by feedback from Ascott Chief Development Officer, Serena Lim who mentioned Southeast Asia continues to be probably the most dynamic hospitality markets on this planet, with the group properly positioned to seize alternatives.
“Our enlargement is intentional and owner-led, anchored by long-term partnerships with homeowners who worth our flex-hybrid mannequin and its potential to ship resilient outcomes.”
“Supported by our multi-typology model technique, we’ve got moved past our serviced residence heritage to unlock alternatives throughout a broader vary of lodging varieties. The depth of proprietor curiosity and monitor file throughout Southeast Asia provides us confidence in each our pipeline and our potential to execute this enlargement.” Lim mentioned.
Wong added a defining function of Ascott’s progress is leveraging its multi-typology technique.
“We primarily have the total spectrum of … the totally different typology … service residence and resort, resort, social residing,” Wong mentioned, including that “for us, it’s actually listening to what our friends are telling us … they wish to keep in resorts”.
Resorts are rising as a key driver as one among its quickest rising segments, Wong mentioned, because the group expands into leisure locations throughout Vietnam, Indonesia and Thailand.
She additionally highlighted that conversions are enjoying a major position in accelerating scale, accounting for 30% of the entire pipeline, reflecting a broader technique to reposition present property and enter new markets extra shortly.
Addressing media on the soon-to-open Ascott Tay Ho Hanoi final week, wrapping up the group’s inside annual assembly, Wong mentioned Vietnam stays central to its regional progress story, underpinned by long-standing market presence.
“We had been right here in Vietnam 32 years in the past, a file arduous to interrupt,” she mentioned, including “that is additionally the place the presence out there and the insights and the historical past actually positioned us very strongly, each in driving the expansion in addition to delivering guarantees that we make to our friends and to our homeowners” she mentioned.
Current openings and developments mirror this momentum, together with flagship tasks in Hanoi and a rising pipeline of resort and life-style property throughout the area.
Ascott’s broader platform continues to evolve alongside altering journey demand, supported by its flex-hybrid mannequin and increasing model ecosystem.
Wanting forward, Wong bolstered the dimensions of alternative throughout Southeast Asia with the event pipeline spanning throughout manufacturers together with Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Assortment and The Limitless Assortment. New resort openings are earmarked for Vietnam, Indonesia, the Philippines, Malaysia and Thailand and observe the launches of Somerset Valero Makati within the Philippines and Oakwood Cameron Highlands in Malaysia earlier this 12 months.
Ascott Tay Ho Hanoi is poised to turn into Ascott’s largest full-service MICE resort and a landmark occasions and hospitality vacation spot in Vietnam’s capital. Situated on the shores of West Lake in Hanoi’s upscale Tay Ho District, the property options a global conference centre that’s already operational, providing 13 versatile occasion areas together with Hanoi’s largest pillarless resort grand ballroom with capability for as much as 2,000 friends.
When absolutely open in 2027, the property may even provide 1,165 resort rooms and serviced residences in addition to premium wellness amenities together with a spa, fitness center, indoor and out of doors swimming swimming pools and yoga rooms, alongside 10 eating ideas and a sky bar overlooking the lake. Ascott Tay Ho Hanoi combines long-stay residing, resort lodging and world-class MICE amenities underneath one roof.
Different notable openings embrace Lasong Resort & Villas Sam Son by The Limitless Assortment, Harris Resort Cam Ranh, debuting the Harris model in Vietnam, Citadines Selavia Phu Quoc and Somerset Nha Trang, in addition to 1926 Heritage Resort Penang by The Limitless Assortment, opening this 12 months to coincide with its centenary.
