[Amsterdam, May, 2026] – AI is now not a aspect venture in hospitality. New analysis from Mews reveals that 98% of hoteliers have used AI throughout their operations within the final six months. On common, it’s concerned in 11 of the 19 commonest resort duties and handles greater than half the workload in these duties. Adoption spans entrance workplace, business, F&B and management, and is highest in upper-midscale, upscale and luxurious properties.
Regardless of this widespread adoption, 59% of hoteliers say the entrance desk welcome and check-in ought to keep human-led. The discovering is most pronounced amongst properties already utilizing AI extensively, suggesting that hands-on expertise with AI sharpens hoteliers’ intuition for the place the human contact is irreplaceable.
The Mews Hotelier Survey 2026, carried out between December 2025 and March 2026 throughout greater than 500 properties globally, provides a transparent image of the place the hospitality trade presently stands on AI, and the place it’s drawing the road.
“The information tells a constant story: hoteliers are optimistic about AI and keen to make use of it broadly, however they’re additionally exact about its position,” stated Wouter Geerts, Director of Market Analysis at Mews. “Consolation with AI goes up with expertise, and so does the conviction that sure visitor moments ought to keep human. That’s not resistance to AI. It’s a mature understanding of what it’s for.”
The survey plots 19 frequent resort duties throughout a matrix of utilization and luxury with full automation:
Optimism and belief in AI are excessive throughout the board
92% of hoteliers are optimistic about AI in hospitality, and 83% belief AI instruments to assist decision-making. However governance has not stored tempo. Forty-one % of hoteliers don’t have any formal AI coverage in place, counting on verbal tips or nothing in any respect. The information reveals a direct relationship between governance and belief: properties with a proper AI coverage report 92% sturdy belief in AI, in comparison with 49% amongst these with no tips.
Income is rising as the following precedence. Among the many most AI-proficient properties, 52% establish income development as the first final result they need AI to assist, forward of effectivity or price discount. Properties with sturdy AI abilities index considerably greater on income outcomes: elevated income, greater spend per visitor, improved upsell.
This shift towards income can also be pushing hoteliers to demand extra from their AI instruments. Responses have to replicate how a particular property operates, not simply trade averages. Pricing selections have to account for that property’s information, not generic indicators. To assist this, Mews is constructing a semantic layer – a basis that provides AI instruments entry to the institutional data that presently lives in spreadsheets, in individuals’s heads and throughout disconnected methods. The objective is AI that understands a property’s context, not simply its information.
“Motels have spent the previous few years getting the operational foundations proper. What we’re seeing now could be a shift in how hoteliers take into consideration AI,” stated Matt Welle, CEO of Mews. “The query is now not whether or not to make use of it, however the place it creates essentially the most worth. And that requires AI that understands how a particular property works. That’s what we’re constructing with the semantic layer: a basis that provides each AI device the context it must act accurately for that resort, not only for motels on the whole.”
The AI-enabled way forward for hospitality will probably be a central subject at Mews Unfold, going down on Could 27 in Amsterdam.
About Mews
Mews is the working system for hospitality, unifying workflows throughout income, operations and the visitor journey so groups can automate the mundane and concentrate on memorable visitor experiences. The Mews platform spans PMS, POS, RMS, Housekeeping and Funds, serving to hoteliers transfer from property administration to revenue administration. Powering 15,000 prospects throughout 85 international locations, the corporate was named Greatest PMS (2024, 2025, 2026), Greatest POS (2026) and listed among the many Greatest Locations to Work in Resort Tech for six years working by Resort Tech Report.
