Belmo Group has made a transfer into North Queensland with its newest signing.
The group this week acquired Aquarius on the Seaside in Townsville, marking the group’s first transfer into North Queensland bringing the well-known waterfront tackle into the Belmo Motels portfolio.
“It’s a deliberate step into a brand new area,” in response to the group, with the 156-room Aquarius resort located instantly above The Strand, Townsville’s two-kilometre beachfront promenade.
The property additionally features a pool, beachfront lawns and a boardroom for conferences and small features.
With the acquisition full, Belmo will assume accountability for operations, income administration, distribution, gross sales and advertising and marketing, and visitor expertise.
“Townsville is a metropolis on the transfer, and Aquarius holds a place on its waterfront that may’t be replicated. However what actually units it aside is the enterprise behind it; robust shopper relationships constructed over a few years. Our job is to guard these relationships, and the expertise friends return for, whereas lifting the resort’s business efficiency,” Belmo Group, Chief Govt Officer, David Assef mentioned.
The acquisition grows Belmo’s portfolio to greater than 25 properties and over 2,000 keys throughout Queensland and New South Wales, spanning company and leisure motels, resorts, and residential and business property.
