Starhotels, Italy’s main non-public lodge group by income, proclaims a strategic partnership between I AM STAR, its loyalty program, and Taj InnerCircle – NeuPass, the loyalty platform of Indian Motels Firm Restricted (IHCL), India’s largest hospitality firm, working a portfolio of greater than 640 motels throughout 4 continents and 15 international locations.
The partnership marks an extra step within the worldwide growth technique of I AM STAR and comes at a time of rising mobility between Europe and India, in addition to the growing relevance of loyalty applications within the alternative of locations and lodge properties.
By way of this collaboration, I AM STAR connects with Taj InnerCircle – NeuPass, one of many main loyalty applications within the hospitality sector, with greater than 13 million members worldwide. The partnership enhances the worth supplied to I AM STAR members whereas opening entry to a good broader worldwide hospitality community. It has been designed to encourage cross-engagement between the 2 loyalty communities, making a seamless buyer journey between I AM STAR and Taj InnerCircle – NeuPass and providing vacationers new alternatives for stays, experiences and unique advantages inside the respective ecosystems.
Elisabetta Fabri, Starhotels’ President and CEO, commented: “This partnership represents a big step within the worldwide growth of our I AM STAR loyalty program throughout high-growth markets, providing our members the chance to get pleasure from more and more worthwhile and rewarding experiences. By way of our collaboration with IHCL’s Taj InnerCircle – NeuPass, we’re additional increasing the journey alternatives and advantages out there to our members, whereas additionally strengthening I AM STAR’s potential to draw new clients by offering entry to a global community of excellent locations and properties.”
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The collaboration brings collectively two lodge teams united by a shared imaginative and prescient of hospitality: visitor focus, authenticity, service excellence and the enhancement of journey experiences. Due to the partnership, I AM STAR members will achieve entry to IHCL’s international portfolio, which incorporates a number of the most iconic and prestigious motels in India and all over the world, together with the legendary Taj Mahal Palace in Mumbai, a logo of Indian luxurious hospitality and one of the internationally acknowledged lodge manufacturers. Taj InnerCircle – NeuPass members, in flip, will profit from unique benefits at Starhotels properties and uncover the Group’s portfolio in main Italian locations, in addition to in London, Paris and New York.
Puneet Chhatwal, IHCL’s Managing Director and CEO, added: “India-Europe journey is on the rise, pushed by sturdy outbound demand and growing international curiosity in India’s cultural and leisure experiences. By way of this partnership with Starhotels, Taj InnerCircle – NeuPass extends its presence into key European markets, enabling members to entry a wider community of motels and advantages that improve their general journey journey.”
Members will get pleasure from reciprocal advantages together with most popular charges on stays, devoted eating advantages and wellness remedies, bookable immediately via the respective model platforms.
These advantages can be out there throughout Starhotels Collezione and Starhotels Premium properties, in addition to at chosen motels inside IHCL’s international portfolio, which incorporates the manufacturers Taj, Claridges Assortment, Brij, SeleQtions, Clarks, Gateway, Vivanta, Tree of Life and amã Stays & Trails. The partnership represents an vital development alternative for each organizations and confirms the more and more central function of loyalty applications in constructing direct, ongoing and worthwhile relationships with worldwide vacationers.
