Accor, a world chief in hospitality, is happy to announce a major evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive international platform unifying every of Accor’s established subscription choices below one umbrella. ALL Accor+ will now reunite regional successes below a single framework whereas reinforcing ALL Accor’s dedication to ship bespoke choices and a seamless buyer journey.
Being totally built-in inside Accor’s loyalty programme ALL Accor, this evolution will harmonise its subscription-based providing, serving to to higher align ALL Accor’s worth proposition. The elevated transparency and ease this may carry, promise to strengthen Accor’s management in hospitality loyalty, whereas serving to to ship increased requirements of visitor expertise and broader enterprise efficiency.
ALL Accor+ builds on a 30-year legacy of loyalty innovation. From the launch of Accor Plus in Asia Pacific to the event of regional programmes akin to ALL Signature in Brazil, Accor has persistently tailored its method to replicate native market wants and buyer behaviour. ALL Accor+’s pioneering, tiered construction is predicated on 4 subscription choices — Explorer, Voyager, ibis, and Signature – spanning over 4,500 inns and 30+ manufacturers worldwide. Every choice is tailor-made to totally different member’s preferences and journey behaviours. Instant advantages embrace unique keep reductions, accelerated standing within the ALL Accor loyalty programme, and entry to member-only gives.
The launch of ALL Accor+ is a strategic leap ahead in how we ship worth to our friends and resort homeowners. With 4 distinct playing cards tailor-made to totally different journey kinds, we’re making it simpler than ever for members to decide on the advantages that finest go well with them. By unifying our subscription choices below one international model, we’re making a extra enticing product that strengthens the complete ALL Accor ecosystem and can progressively be rolled out throughout a number of areas. This isn’t nearly perks — it’s additionally about offering rational and emotional worth to our greatest clients and giving resort homeowners a robust instrument to drive outcomes. Mehdi Hemici, Chief Loyalty & Ecommerce Officer, Accor
ALL Accor+ Subscription Line
ALL Accor+ subscription line is designed for our most frequent travellers. It is a international premium subscription line providing fast, assured financial savings and accelerated advantages by 4 totally different playing cards:
ALL Accor+ Explorer
The brand new premium card, ultimate for immersive journey.
To be launched on the first of October 2025, it marks a brand new period as Accor Plus, Asia Pacific’s main journey loyalty subscription programme with greater than 450,000 members, rebrands and evolves into ALL Accor+ Explorer. As the worldwide subscription financial system grows, ALL Accor+ Explorer units a brand new benchmark by offering even richer member advantages, with essentially the most complete privileges in Asia Pacific and a deliberate enlargement into Center East/ China within the forthcoming years.
ALL Accor+ Explorer is now enhanced by worldwide benefits by the ALL Accor+ keep advantages and assured ALL Accor Gold standing or increased. Collectively, these advantages are designed to ship extra worth, better recognition and elevated experiences than every other journey loyalty subscription within the area.
The enriched advantages embrace:
2 Free resort nights, on the “Purchase-one-get-one-free» precept.
15% off stays worldwide throughout 30+ resort manufacturers
As much as 50% off Pink Scorching Room stays.
30% off eating and 15% off drinks in Asia Pacific
Computerized standing increase with 30 Standing Nights
Value: 215€/ yr
ALL Accor+ Voyager
Greatest worth for cash, it delivers expanded entry to manufacturers from Luxurious to Economic system.
The present ALL PLUS Voyageur evolves to be higher aligned with the opposite merchandise of the subscription line, this means of reimagination is already underway and will probably be efficient from January 2026. The brand new ALL Accor + Voyager will provide a flat 15% low cost throughout 30+ resort manufacturers, with prestigious additions like Raffles or Fairmont, quickly to be included.
Advantages:
15% off stays all yr round throughout 30+ resort manufacturers from January 2026
20% off on a collection of manufacturers for bookings executed till 14 January 2026: Sofitel LEGEND, SO/, Sofitel, MGallery, 21C Museum Accommodations, Mondrian, Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel, Adagio Premium
New manufacturers becoming a member of in together with Raffles, Fairmont, Peppers, Mantra, and extra.
Computerized standing increase with 20 Standing Nights
Assured Room availability of two days earlier than the check-in and premium buyer help
Value: 199€/ yr
ALL Accor+ ibis
For budget-savvy travellers looking for extra worth.
15% off stays at ibis, ibis Kinds, and ibis funds
Computerized standing increase with 10 Standing Nights
Assured Room availability of two days earlier than the check-in and premium buyer help
Value: 99€/ yr
ALL Accor+ Signature (Brazil)
For accelerated rewards and unique experiences for Brazilian travellers
ALL Signature will probably be rebranded in 2026 to higher align with the subscription line, but it surely retains its profitable proposition of month-to-month credit score of factors and unique experiences.
Advantages are:
Month-to-month Reward and Standing Factors
Unique advantages at South American inns and companions
Value from 135€/ yr
By additional reinforcing connections with the ALL Accor reserving and rewards ecosystem, ALL Accor+ will even unlock better alternatives for seamless personalisation and direct bookings. This can permit members to faucet into 110+ international companions and a couple of,000+ unique occasions. Since launching ALL Accor in 2019, Accor has welcomed greater than 100 million members into its loyalty ecosystem. As a loyalty platform designed for development, it positions ALL Accor to deepen member relationships, ship long-term worth, and speed up efficiency.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group providing stays and experiences throughout greater than 110 international locations with over 5,600 inns and resorts, 10,000 bars & eating places, wellness services and versatile workspaces. The Group has one of many trade’s most various hospitality ecosystems, encompassing round 45 resort manufacturers from luxurious to financial system, in addition to Way of life with Ennismore. ALL, the reserving platform and loyalty program embodies the Accor promise throughout and past the resort keep and provides its members entry to distinctive experiences. Accor is targeted on driving constructive motion by enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, range, and inclusivity. Accor’s mission is mirrored within the Group’s goal: Pioneering the artwork of accountable hospitality, connecting cultures, with heartfelt care. Based in 1967, Accor SA is headquartered in France. Included within the CAC 40 index, the Group is publicly listed on the Euronext Paris Inventory Alternate (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the USA. For extra info, please go to group.accor.com or observe us on X, Fb, LinkedIn, Instagram and TikTok.
Nathalie NeubertCommunications ManagerAccor
