UAE: Developer Binghatti and automotive model Mercedes-Benz are set to construct an AED30 billion masterplan neighborhood in Nad Al Sheba.
The event, spanning almost 9 million sq. ft, will probably be delivered in three phases providing greater than 13,000 residences inside 12 towers.
Every of the towers will probably be named after idea vehicles that “showcase the imaginative and prescient” of Mercedes-Benz. Interiors of the residences replicate the black and silver color palette of the model, with leather-based and wooden additionally used all through.
Residences vary from studios to three-bedroom asidements, with the Vision Iconic tower featuring a collection of 4 and five-bedroom houses.
The Grand Promenade acts because the backbone of the challenge, connecting zones such because the Crown Enviornment for occasions, a Picnic Grove and Meadow Pavilion with household‑targeted areas resembling Little Marvels and Aqua Pleasure.
Facilities are constructed round three pillars: wellness, recreation and neighborhood. Health amenities resembling gyms, yoga pods, outside coaching decks, and 12 specialised sporting golf equipment from padel and squash to fencing, archery, Pilates and extra, help wellness. Household swimming pools, infinity swimming pools and splash zones anchor leisure life, and social areas together with a ballroom, occasions corridor, a non-public screening lounge and e-sports lounge facilitate connections with the neighborhood.
Axel Harries, head of world service and elements, Mercedes-Benz AG, stated: “With Mercedes-Benz Locations, we switch the distinctive DNA of our model into holistic, customer-centric and related dwelling areas. This challenge units a brand new benchmark for unique, built-in city dwelling. We’re celebrating 140 years of firm historical past this 12 months – a legacy solely few can look again at. Mercedes-Benz Locations | Binghatti Metropolis marks the primary time we apply it at true city scale: a whole dwelling atmosphere, a metropolis inside a metropolis, that bears our unmistakable identification.”
Muhammad BinGhatti, chairman of Binghatti Builders, added: “Our collaboration with Mercedes-Benz continues to evolve past particular person buildings into a completely built-in masterplan neighborhood. Mercedes‑Benz Locations | Binghatti Metropolis represents our shared ambition to redefine how branded dwelling is skilled at scale the place design, innovation, and neighborhood come collectively to form the way forward for city life in Dubai.”
Highlights:
Binghatti has partnered with Mercedes-Benz to develop a AED30 billion branded masterplan neighborhood in Dubai, UAE, situated in Nad Al Sheba
Spanning almost 9 million sq. ft, the Mercedes-Benz Locations | Binghatti Metropolis growth will ship greater than 13,000 residences throughout 12 towers over three phases
Properties will vary from studios to five-bedroom residences, with tower identities impressed by Mercedes-Benz idea vehicles and interiors reflecting the model’s design DNA
The mixed-use neighborhood will function a Grand Promenade, household zones, occasion areas and leisure points of interest, making a “metropolis inside a metropolis”


