A brand new survey of senior hospitality choice makers, performed by CGA by NIQ and commissioned by Hospitality Tech360, has highlighted how AI, knowledge and buyer expertise will outline the business’s subsequent section of expertise transformation.
The analysis, primarily based on responses from 56 C-suite executives and tech implementation leaders, reveals that 68% of respondents need to know extra about AI and automation, whereas 50% are looking for deeper understanding of information analytics and enterprise intelligence.
These findings mirror broader sector traits: operators are prioritising digital instruments that streamline operations, ship real-time insights, and personalise the visitor journey.
The survey additionally discovered excessive confidence amongst tech leaders when it got here to understanding totally different applied sciences getting used within the sector, with 91% of respondents assured of their private hospitality tech information, in comparison with 61% when it got here to colleagues in particular branches.
Buyer expertise drives progress priorities
57% of leaders surveyed chosen buyer expertise as their high progress focus for the following 12 months, above some other class.
69% rated expertise as crucial to delivering higher buyer experiences, with one other 22% ranking it considerably essential.
64% stated tech is vital to enhancing operational effectivity, and 61% highlighted its function in employees coaching and engagement.
Occasion engagement {and professional} progress
The survey additionally discovered sturdy urge for food for business occasions that align with these priorities:
87% of respondents stated they might be prone to attend an occasion addressing their tech and enterprise wants.
95% agreed that occasions are precious for private growth, and 80% stated they’re useful for his or her enterprise.
82% encourage occasion attendance inside their groups, signalling that C-suite leaders see occasions as essential for organisational studying.
CGA by NIQ’s evaluation additionally reveals that almost 9 in ten C-suite professionals have attended an business occasion prior to now yr, with networking and development perception (66%) rating as their high motivations.
“Two of the most important takeaways from our analysis had been that occasions must be way more aware of the themes that matter most to individuals primarily based on their job operate,” says Hospitality Tech360 Mission Director Matt Hodgins. “A CMO faces very totally different challenges, inspirations and alternatives to a COO or CTO, and that perception is instantly shaping how we’re curating the content material and format of Hospitality Tech360.
“We’re designing the programme so that each attendee finds related conversations and actionable takeaways. We additionally heard clearly that senior leaders need to be energetic members – contributing to roundtable discussions and thought management sessions- somewhat than passively attending and not using a clear agenda.”
Hospitality Tech360 has welcomed main figures in hospitality tech as ambassadors for its 2026 version together with Comptoir Group’s Nicole Goodwin, Lore Group’s Gavin Allison, Matt Bell of Mollie’s, Brendan Kelly of JKS Eating places, Jo Lynch of KAM, Tom James of Invoice’s Eating places and Ceri Gott, a tradition & management coach formally of Hawksmoor.
Hospitality Tech360 takes place alongside HRC, The Pub Present, Worldwide Salon Culinaire, IFE Manufacturing and IFE as a part of Meals, Drink & Hospitality Week from 30 March to 01 April 2026. Discover out extra about all the pieces taking place on the occasion by visiting hospitalitytech360.co.uk. View the findings of the survey right here.
