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Air Serbia responds to rising easyJet problem

June 26, 2025
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Air Serbia responds to rising easyJet problem
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Air Serbia is ramping up operations on flights the place it now faces competitors from easyJet. The low price provider final week introduced it will introduce providers between Paris Charles de Gaulle Airport and Belgrade, successfully ending the Serbian provider’s five-year monopoly on the service. In a bid to remain aggressive on the route, Air Serbia is including two extra weekly flights, bringing the entire to sixteen per week. Beginning September 29, the airline will introduce a 3rd each day service on Mondays and Fridays, coinciding with the times easyJet will function its two weekly flights. All of Air Serbia’s Paris operations might be maintained with its A320-family plane.

Air Serbia resumed flights to Geneva on Monday, marking its return to the Swiss metropolis after a four-year hiatus. The route was initially scheduled to function thrice per week, however the airline introduced a rise to 4 weekly flights in the course of the peak summer season interval, from July 6 to August 31, following a aggressive response from easyJet. The flag provider has now prolonged the 4 weekly frequencies by the top of the summer season season. easyJet, which had initially deliberate to function the route twice weekly, additionally raised its schedule to 4 weekly flights for the height summer season and has since prolonged this by the top of the season as properly.

Air Serbia beforehand said it reinstated providers to Geneva after intently monitoring market developments and its opponents. This week, the airline’s CEO, Jiri Marek, famous that Air Serbia’s technique is cantered on delivering sustainable worth to passengers by high quality service, reliability, and aggressive pricing, in an effort to face out in opposition to low-cost carriers. “Our objective is to not be the most cost effective, however to be your best option – one that provides a stability between worth and high quality. It’s this mix that makes us a recognisable and fascinating firm in an more and more aggressive market”, Mr Marek mentioned, including that he believes wholesome competitors advantages the event of the whole trade.



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