Alaska Airways has unveiled a brand new Boeing 787 livery and confirmed two new transatlantic routes to London and Reykjavik. This marks a significant step in its efforts to ascertain Seattle as a worldwide gateway.
The airline plans to launch the brand new worldwide routes in Might 2026, coinciding with the debut of its up to date livery for the Boeing 787-9 fleet. Alaska Airways, now working underneath a standard father or mother firm with Hawaiian Airways, will preserve its distinct model identification.
All Dreamliners will fly underneath the Alaska title, whereas Hawaiian will proceed working its Airbus A330s.
“Our new 787 exterior embodies Alaska’s transition to a worldwide airline with magnificence, grace, and a nod to our heritage. As we considerably broaden to new locations across the globe, we’re longing for increasingly more vacationers to acknowledge our new livery,” mentioned Andrew Harrison, Alaska Airways Chief Industrial Officer.
The brand new livery reportedly attracts visible inspiration from the Northern Lights. The design options deep midnight blues, emerald greens, and flowing aura traces that goal to seize movement and light-weight. A horizontal stripe alongside the fuselage references the airline’s Seventies and ’80s branding.
In response to the airline, the brand new look will roll out beginning in January 2026, with your complete Dreamliner fleet anticipated to be within the new livery by spring. The airline at present has as much as 17 Boeing 787-9s on order to assist its long-haul ambitions.
Alaska Airways to Launch London Flights
Alaska Airways will start each day nonstop flights between Seattle–Tacoma Worldwide Airport (SEA) and London Heathrow (LHR) in Might 2026. This each day flight can be operated by the Boeing 787-9 and can mark Alaska’s first long-haul transatlantic route.
The Boeing 787-9 can be configured with 34 lie-flat Enterprise Class seats and 266 financial system class seats. Nevertheless, Alaska has but to substantiate the precise launch date or schedule particulars for the brand new service, and tickets are anticipated to go on sale later in fall 2025.
Furthermore, this route is Alaska’s entry right into a extremely aggressive hall at present served by British Airways, Delta Air Strains, and Virgin Atlantic. The airline is banking on its codeshare partnership with British Airways, a part of the oneworld alliance, to assist drive connecting visitors past Heathrow.
In response to the airline, roughly 400 passengers fly between Seattle and London each day, making it one of many busiest intercontinental metropolis pairs from the Pacific Northwest. Alaska sees its entry as a possibility to broaden seat capability and premium choices, significantly for vacationers originating in Washington state, Alaska, and Hawaii.
Flights to Reykjavik, Iceland
Additionally launching in Might 2026 is a seasonal summer season route between Seattle and Keflavik Worldwide Airport (KEF), serving the Icelandic capital, Reykjavik. The each day flight can be operated by a Boeing 737 MAX 8 plane, that includes 159 seats – 12 in home top quality and 147 in financial system.
This new Reykjavik service will run throughout Iceland’s peak tourism season, when the nation’s lengthy daytime appeal to giant numbers of leisure vacationers. The 737 MAX’s vary makes it well-suited for mid-length transatlantic routes like this one.
Alaska will face direct competitors on the route from its personal codeshare accomplice Icelandair, which at present flies as much as three each day flights between Seattle and Keflavik. Regardless of the capability overlap, Alaska views the route as strategic, not only for tourism demand to Iceland however for onward one-stop connections to mainland Europe.
Nevertheless, the airline has not but confirmed whether or not its top quality seats on the 737 MAX 8 can be marketed as enterprise class, premium financial system, or underneath one other designation for this route.
Whereas nonetheless restricted in scope, this summer season route provides a second European vacation spot to Alaska’s rising intercontinental community and affords a direct entry level into the Nordic area.
Moreover, these two route will assist Alaska’s loyalty program clients, who will be capable to earn and redeem miles on the brand new flight, including additional integration with oneworld alliance advantages.
Featured Picture through Alaska Airways
