2025 has been a yr of profound change for me.
I misplaced my mom, the one who first launched me to journey and aviation, and who helped make a few of my greatest desires come true.
Then I received married to a fantastic and type woman. It was a once-in-a-lifetime wedding ceremony on the 747…I can’t ask anymore…I’m so grateful.
I turned 45 final November, and my hair is progressively turning gray…I’ve been operating my YouTube channel like a faith for the final 10 years… however now I really feel I’ve discovered new priorities in my life.
About myself and my channel
My channel and I are all the time professional aviation. I like to create inspirational aviation content material. I work with airways, airports, and aviation authorities that supplied me entry to make “behind the scenes” and fascinating content material.
I made no secret that I’ve taken “sponsored flights” or “invited flights”. The rationale many airways select to work with me is easy: I don’t cost them. They invite me as a result of they need sincere, knowledgeable suggestions on passenger expertise, cabin design, and inflight merchandise.
A latest instance is Air France Group CEO Benjamin Smith inviting me to expertise the brand new La Première First Class. His curiosity was not promotion—however perception. He wished detailed observations and actual comparisons with different First Class merchandise. That type of dialogue is one thing I take significantly and responsibly.
I by no means consider myself as an influencer…I really really feel fairly embarrassed (and at instances awkward) when somebody introduces or labels me as an “aviation influencer”. To me, I’m removed from it. I’m nonetheless studying, nonetheless evolving, and nonetheless working towards my dream.
All the pieces I do comes from real ardour for aviation — and respect for the individuals who make it work day-after-day.
Smear Marketing campaign on me
Lately, there have been smear campaigns circulating from various content material creators with their very own non-public agendas. Among the many claims is that I’m not the identical particular person off digital camera — that I’ve been impolite, mistreated cabin crew, and even precipitated pilots to be grounded.
Let’s return to the basics.
In any enterprise — particularly aviation — crucial ingredient of success is belief. Belief is constructed via respect, consistency, and long-term relationships with folks. Aviation is a small neighborhood. Reputations journey quick, and actions converse far louder than on-line accusations.
If I have been actually the particular person described in these claims, I’d not have lasted lengthy on this trade — nor would I proceed to obtain the belief and entry granted by airways, crews, pilots, and companions world wide.
I’m not an ideal particular person. However I’ve by no means modified who I’m from day one. I’m nonetheless the identical Sam Chui — on display screen and off.
To the aviation neighborhood, the crews, pilots, airways, and viewers who consider in equity and integrity: thanks on your belief. Thanks for permitting me to share your tales and create significant aviation content material collectively. I by no means take that belief with no consideration.
Extra Aviation, Much less Flight Critiques
Flight movies at the moment are now not merely about touring from Level A to Level B. More and more, they’re packaged with clickbait titles promising drama—a twist, controversy, or phrases like “rip-off,” “arrest,” or “ban.” Which will work for algorithms and the variety of views, however it isn’t why I began doing this.
Final Sept, I took 2 Emirates flights and selected to be extra essential and talk about a extra subjective side of the service degree. It was an fascinating expertise, but it surely has formed my choice to maneuver away from flight assessment.
Some feedback within the video recommend I’m faking the video, blackmailing Emirates for cash or good points…The truth is you’ll be able to’t actually please everybody or show your self. If you give a constructive assessment, you’re labeled “paid” or “sponsored.” If you provide criticism, it’s assumed you’re asking for cash.
Placing all of the noise apart, I did flight critiques as a result of I genuinely loved them. I felt fulfilled each time I turned a particular flight reminiscence right into a video folks may take pleasure in — particularly on an enormous display screen at residence. I’ve been doing this for the previous 10 years, pushed by ardour, not controversy.
The Future – New Concepts Welcome
Wanting forward, my channel will now not concentrate on common flight critiques. There should still be the occasional inaugural or particular flight — such because the long-awaited Boeing 777X or Qantas Mission Dawn A350-1000 ULR.
The way forward for the channel is about going deeper into civilian aviation: the uncommon plane, behind-the-scenes entry, aviation enterprise, innovation, and the considering that shapes the trade. I need to carry extra views, extra substance, and extra worth — sharing information and perception that transcend flight assessment.
Aviation has by no means been about views or controversy for me. It’s concerning the pleasure of flight, the folks behind the scenes, and the tales price telling.
I’ll proceed to be myself and revel in what I do. That has by no means modified—and it by no means will.
Chasing the Dream
As I mirror by myself journey, I understand how a lot my love for aviation has grown.
I had the privilege to fly on a B747 cargo flight just lately. It was so inspiring to observe the pilot fly, lifting the 390-ton machine to its most takeoff weight… that is the aviation I really like!
I presently have 180+ flying hours, and can proceed my flight coaching on Instrument Ranking and Business License. Flying actually clears up my head…and my purpose is now set on the proper seat of a jetliner.
Wanting ahead to resuming my flight coaching in 2026, and who is aware of how far I can go… Sky’s the restrict! ✈️
