Alternative Resorts Worldwide, Inc., one of many world’s largest resort franchisors, right now introduced it can onboard an extra 50 properties representing greater than 4,800 rooms throughout France, almost doubling the corporate’s portfolio within the nation from 57 to 107 franchised accommodations. The brand new properties will be a part of the High quality Suites model and complement Alternative Lodge’s current Clarion, High quality, Consolation and Ascend Lodge Assortment accommodations in France—Europe’s largest resort franchise market.
“This European enlargement builds upon our important worldwide rooms progress already achieved in Asia and the Americas this yr,” stated Pat Pacious, President and Chief Govt Officer at Alternative Resorts. “By almost doubling our footprint in France, we’re not solely reinforcing our dedication to increasing our direct franchise enterprise however concurrently enhancing our price proposition for visitors and franchisees. Increasing our presence is a transformative milestone in direction of making it simpler for vacationers to seek out the fitting keep wherever their journey takes them, and we’re thrilled to supply extra alternatives for extra folks around the globe to expertise the hospitality of our best-in-class manufacturers.”
The brand new accommodations can be positioned all through France, strengthening an already current portfolio of midscale and upscale enterprise, leisure, and long-stay lodging. All properties will take part in Alternative Privileges, the corporate’s award-winning loyalty program, enabling members to earn and redeem factors at over 7,100 accommodations worldwide.
The 50 High quality Suites properties add greater than 30 new cities to Alternative Resorts’ community and symbolize a well-balanced portfolio throughout France, with 26% positioned in main city hubs equivalent to Marseille, Toulouse, and Bordeaux, 52% in mid-sized suburban cities like Rennes, Chambery, and Colmar, and 22% in smaller but extremely touristic cities equivalent to Quiberon, Dinan, and Mèze. This footprint ensures each steady year-round demand and powerful seasonal attraction, with most properties positioned near airports, public transportation, and metropolis facilities.
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With its continued expectation of reaching excessive single-digit worldwide room progress this yr, Alternative Resorts stays assured within the accelerated enlargement of its worldwide portfolio, which now exceeds 150,000 rooms exterior the U.S. The corporate sees a major long-term alternative to additional develop its international footprint and seize extra worldwide market share throughout key areas. Earlier this yr the corporate introduced a number of main achievements that construct on Alternative Resorts’ broader worldwide momentum, together with:
Continued enlargement throughout the Caribbean and Latin America via strategic relationships, together with an settlement with Atlántica Hospitality Worldwide in Brazil, which encompasses 70 accommodations and greater than 10,000 rooms throughout a number of segments as of Q2 2025. The corporate additionally just lately made its debut in Argentina with the opening of Radisson Blu Bariloche, a contemporary lakeside retreat that includes 32 suites and 80 complete visitor rooms. This opening marks a monumental step in bringing the model’s world-class hospitality to Patagonia and rising each the upscale and higher upscale footprint throughout the Caribbean and Latin American area.
The acquisition of the remaining stake in Alternative Resorts Canada, transitioning to a direct franchising mannequin that paves the way in which for accelerated progress. As of Q2 2025, Alternative Resorts’ Canadian portfolio included 350 accommodations and 30,000 rooms, with greater than 2,500 rooms within the pipeline, reinforcing the corporate’s dedication to worldwide enlargement.
An extended-term distribution and grasp franchise settlement with SSAW Resorts & Resorts in China, including over 9,500 rooms to the Ascend Assortment with an extra dedication to develop the Consolation and High quality manufacturers to 100 properties within the nation.
