Brazil: Trend model ELLE has signed two tasks in São Paulo, Brazil, marking the debut of its branded residences in South America.
Developed in partnership with Meira Mattos and created by The One Atelier and ARQUINAUT, the 2 tasks are signed underneath a licensing settlement with Lagardère Information, proprietor of the ELLE model.
Each Casa ELLE in Brooklin and ELLE Assortment in Boa Vista will characteristic wellness studios, rooftop lounges and coworking areas.
Constance Benqué, CEO of ELLE Worldwide and Lagardère Information, mentioned: “We’re proud to carry ELLE’s distinctive life-style imaginative and prescient to São Paulo, a metropolis famend for its cultural richness, creativity, and power. These two new tasks mark an thrilling step ahead within the world evolution of our model. By mixing style, fashion, and aptitude with architectural excellence and hospitality, we present in Brazil’s vibrant spirit the proper backdrop for our subsequent vacation spot.”
Bruno Meira Mattos, founder and CEO of Meira Mattos, added: “São Paulo is a metropolis that thrives on tradition, fashion, and modernity, and we’re delighted to accomplice with ELLE Residences, who share our values and give attention to high quality. By means of this distinctive collaboration, we are going to create lovely areas that ship a celebrated life-style, hospitality, and wellness providing which is about to turn out to be Brazil’s most sought-after tackle.”
Michele Galli, CEO of The One Atelier, mentioned: “These distinctive São Paulo tasks mirror ELLE’s daring editorial identification whereas staying deeply attuned to the native context. Our design method is impressed by the world-famous Brazilian verve, leading to residences that carry a singular power and sense of place. The brand new developments will blur the strains between personal member golf equipment, wellness hubs, and the house, with distinctive hospitality companies and experiences to rival the perfect golf equipment on this planet.”
ELLE first revealed its foray into hospitality in 2022 with two boutique lodges in France and Mexico. The model’s first residential tower launched in Miami earlier than increasing to Dubai.
Highlights:
• ELLE will launch its first branded residences in South America, signing two tasks in São Paulo, Brazil.
• The tasks, Casa ELLE (Brooklin) and ELLE Assortment (Boa Vista), will supply rooftop lounges, coworking areas, and wellness studios.
• Developed in partnership with Meira Mattos and designed by The One Atelier and ARQUINAUT.
