BARCELONA, Spain, August 21, 2025 – Shiji, the worldwide chief in hospitality know-how, right now introduced that Go to Estonia has efficiently improved nationwide visitor satisfaction by leveraging Reviewpro Popularity to unify suggestions from greater than 170 on-line overview sources.
As one of many first nations to undertake the World Evaluation Index™ (GRI) as a nationwide tourism KPI, Estonia raised its GRI from 89.3 in 2022 to 89.8 in 2024, surpassing its annual satisfaction development goal. The nationwide initiative consolidated evaluations from 254 lodging, 357 eating places, 76 museums, and 35 points of interest, turning fragmented visitor suggestions into actionable insights for vacation spot administration organizations (DMOs) and policymakers.
Key Outcomes (2022–2024):
Nationwide GRI development: 89.3 → 89.8 (+0.5 factors, surpassing annual goal of +0.1%)
Sector enhancements:
Lodging: +2.6% (35.3% → 37.9%)
Meals providers: +6.1% (11.7% → 17.8%)
Focused restoration efforts: When GRI dipped in 2023, Estonia launched improvement packages centered on communication, service design, and visitor expertise —resulting in a +0.4 restoration in museums and +0.2 in points of interest by 2024.
Actual-Time Insights, Sooner Motion
Reviewpro Popularity aggregates visitor evaluations from over 170 sources, making use of automated evaluation to establish traits, recurring points, and constructive highlights. This allowed nationwide policymakers and native operators to make quicker, evidence-based choices — starting from workers coaching to deciding on high-performing companies for advertising and marketing campaigns.
“Implementing Reviewpro Popularity has modified how we help tourism in Estonia, from nationwide choices to native trainings. We now base improvement selections on real-time insights, and that’s raised satisfaction, effectivity, and visibility throughout the nation,” mentioned Tatjana Koor, Product Specialist, Go to Estonia.
Subsequent Step: Smarter Sentiment Evaluation
In 2025, Estonia will roll out semantic evaluation instruments through Reviewpro Popularity, giving regional DMOs deeper perception into visitor sentiment to additional refine coaching and improvement packages.
With measurable positive aspects in visitor satisfaction and extra agile vacation spot administration, Estonia’s success units a transparent instance of how data-driven methods can elevate nationwide tourism through a dedication to delivering distinctive experiences for each traveler.
About Shiji
Shiji is a worldwide know-how firm devoted to offering revolutionary options for the hospitality trade, guaranteeing seamless operations for hoteliers day and night time.
Constructed on the Shiji Platform — the one really international resort know-how platform — Shiji’s cloud -based portfolio contains Property Administration System, Level-of-Sale, visitor engagement, distribution, funds, and knowledge intelligence options for over 91,000 lodges worldwide, together with the most important chains.
With greater than 5,000 staff internationally, Shiji is a trusted accomplice for the world’s main hoteliers, delivering know-how that works as constantly because the trade itself. That’s why the most effective lodges run on Shiji—day and night time. Whereas its major focus is on hospitality, Shiji additionally serves choose clients in meals service, retail, and leisure in sure areas. For extra data, go to shijigroup.com.
About Go to Estonia
The Estonian Vacationer Board, working below the model Go to Estonia, is the nation’s official vacation spot improvement and advertising and marketing group. Its foremost objective is to strengthen Estonia’s worldwide visibility and competitiveness as a high-value, distinctive, and galvanizing journey vacation spot.
Julia Valencoso de CelisSenior Advertising and marketing Supervisor Europe, UKI & Africa
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