DALLAS, Texas—Oravel Stays Restricted, the guardian firm behind G6 Hospitality and OYO within the US, introduced its rebrand to PRISM.
Based in 2012 by Ritesh Agarwal, OYO started as a finances travel-tech model. Over latest years, OYO has expanded past its Indian finances lodge mainstay into a number of nations, premium inns, trip houses, and extra. The corporate now serves greater than 100 million clients throughout 35+ nations.
The group’s portfolio spans inns below numerous manufacturers, together with OYO, Motel 6, Townhouse, Sunday, and Palette. Within the trip houses phase, it operates manufacturers akin to Belvilla, DanCenter, CheckMyGuest, Studio Status, and many others. The extended-stay class is represented by Studio 6, acquired via G6 Hospitality within the U.S. Moreover, the portfolio consists of workspaces and celebration areas, supplied via Innov8 and Weddingz. The group additionally provides hospitality know-how options, together with AI-driven accomplice instruments and knowledge science platforms.
The identify PRISM represents the complete spectrum of manufacturers throughout the firm’s ecosystem. The OYO model will proceed to function the consumer-facing id for finances journey. PRISM assumes the position of the guardian firm model.
“The transition to PRISM marks the institution of a future-ready company structure designed to align our increasing portfolio with our long-term imaginative and prescient,” mentioned Ritesh Agarwal, founder and group chief government officer, PRISM. “PRISM is powered by a powerful know-how engine, deeper funding in knowledge science and AI, and a dedication to serving to our companions develop profitably whereas delighting clients worldwide.”
Sam Patel, founder and chief government officer, mentioned, “I’ve been a part of the G6 and now Prism household for over 20 years. Whereas I personal inns with a number of different manufacturers, over 60 p.c of my whole portfolio is with G6 Hospitality as a result of I grew most with G6 manufacturers on account of their nice help and profitability in these belongings. I’m excited for this new journey with Prism, and all of the alternatives it is going to convey for asset homeowners within the USA and worldwide.”
The brand new company model identify PRISM was chosen following a worldwide public naming competitors that included greater than 6000 submissions.
The corporate continues its franchise development initiative, with plans so as to add over 150 inns below the Motel 6 and Studio 6 manufacturers in 2025. OYO added over 150 new inns to its OYO U.S. portfolio within the first half of 2025. With a pipeline of signed properties, the corporate is poised so as to add 150 extra inns by the tip of the yr.
