GBR Consulting Reviews Greek Hospitality Business Efficiency third Quarter 2025
The efficiency of the Greek tourism sector in 2025 has been formed by a mix of pure, geopolitical, and financial pressures. Along with the Santorini earthquakes, extreme heatwaves and wildfires in June and July led to web site closures throughout key locations.
Customer arrivals proceed to develop, reflecting sustained demand in key worldwide markets. Accordingto the Financial institution of Greece, worldwide arrivals elevated by 4.1% YTD August 2025/24. The firstfour months recorded +5.8%, whereas Might and June confirmed momentary declines of –2.7% and –1.7percentrespectively. Nonetheless, efficiency strengthened within the peak season, with +6.4% in July and +8.1% inAugust.
Arrivals elevated via each air and land borders. Following Bulgaria’s entry into Schengen, passportcontrols – and subsequently administrative headcounts – at highway border-crossing factors are not any longeravailable, however highway arrivals proceed to be measured via the Financial institution of Greece border survey.
Worldwide arrivals on the 26 airports elevated 5.6% YTD September 2025/24. Excludingresident arrivals returning by way of Athens Worldwide Airport (round 26% of its worldwide arrivals), thetotal enhance was 5.5%. Different airports, similar to Thessaloniki, don’t report arrivals by residency standing.The highest 10 worldwide airports accounted for 93% of complete worldwide visitors as much as September.Thessaloniki recorded the strongest progress amongst them with +10.0% YTD Sep 2025/24, adopted byAthens with +8.7% (or +9.6% for non-residents solely) and Corfu with +5.6%.
In contrast, Santorini recorded a 12.8% decline in arrivals. This was linked to the interval of elevatedseismic exercise that started in late January within the sea space northeast of the island and intensified in earlyFebruary, with magnitudes reaching 5.0–5.3 earlier than easing in March/April. A state of emergency wasdeclared initially of February, resulting in precautionary measures together with college closures,evacuations, and the momentary cordoning-off of sure cliffside areas. No structural harm wasultimately reported.
Occasions have been extensively lined by each Greek and worldwide media, and most prime 10 supply markets atSantorini Airport recorded declines, significantly the UK and France. Arrivals from Italy elevated barely(+1%), whereas Israel recorded a big enhance (+59%). Lodging income on the islanddeclined by 22% in H1 2025/24.
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