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Gilmer Condo Lodge: Driving Direct Bookings with Good Tech and Seamless Visitor Expertise

July 27, 2025
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Gilmer Condo Lodge: Driving Direct Bookings with Good Tech and Seamless Visitor Expertise
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Gilmer Condo Lodge: Driving Direct Bookings with Good Tech and Seamless Visitor Expertise

Gilmer Apartment Hotel

With STAAH, Gilmer simplified charge administration, enhanced visitor reserving expertise, and grew direct reservations via Google and GDS.

Tucked into the guts of Wellington’s buzzing CBD, simply steps from Lambton Quay, Gilmer Condo Lodge is a haven for enterprise travellers who worth independence, consolation, and comfort. Providing fashionable serviced flats with kitchenettes, in-room washer/dryers, on-site parking, and complimentary gymnasium entry, that is greater than only a place to sleep — it’s an area designed to dwell and work nicely.

However delivering an amazing visitor expertise doesn’t cease on the room. Gilmer knew their digital journey wanted to match their excessive in-stay requirements — and that’s the place STAAH stepped in.

Direct Bookings with Smart Tech The problem: a reserving system that wasn’t maintaining

Earlier than switching to STAAH, Gilmer was utilizing one other channel supervisor and reserving engine. Nevertheless it shortly turned clear the instruments weren’t fairly assembly their wants.

“Managing availability and charges throughout a number of OTAs was time-consuming and sometimes inconsistent,” says Steffen Dittrich from Gilmer Condo Lodge. “The channel supervisor lacked intuitive design and the reserving engine on our web site wasn’t serving to us convert guests into friends.”

The staff was additionally exploring integration with the World Distribution Methods (GDS), and their earlier supplier’s answer was proving to be costly and restrictive. They wanted a better, extra inexpensive various that was simpler to make use of, seemed higher on-line and will scale with their objectives.

Seamless Guest ExperienceSTAAH waltzed in with smarter pricing, seamless bookings and distinctive assist

The transfer to STAAH checked each field for Gilmer — after which some extra. Right here’s what stood out:

Highly effective reserving engine. STAAH’s Reserving Engine fully remodeled Gilmer’s direct reserving expertise. Its clear, mobile-responsive interface and clean performance gave web site guests a simple, quick, and visually interesting path to verify a reservation. “It’s one among our favorite instruments,” says Steffen. “It persistently delivers sturdy conversion charges and makes an amazing first impression.”
Aggressive GDS integration. STAAH’s GDS connection got here at a much more aggressive charge than different choices, making international visibility extra accessible and sustainable for the lodge.
Good pricing instrument. With Good Pricing, the staff may simply set dynamic reductions — like last-minute offers, multi-night promotions, or presents focused by visitor location. No want for fixed handbook updates. It supplied flexibility, while not having to babysit the system.
Google Lodge advertisements integration. By enabling Get Google, Gilmer now seems immediately in Google Lodge Search outcomes — permitting friends to e-book direct with out detouring via OTAs.

Gilmer Apartment Hotel 3The STAAH: better effectivity, higher visibility and extra bookings

Since switching to STAAH 4 years in the past, Gilmer has seen regular, tangible enhancements in each day by day operations and long-term progress:

Elevated web site conversions, because of the intuitive reserving engine
Improved charge management and fewer reserving errors, resulting in extra income
Higher OTA integration, decreasing time spent on handbook duties
Development in direct bookings, helped by Google Lodge Advertisements and sensible discounting instruments
Stronger on-line visibility, which continues to drive new visitor site visitors

“STAAH has helped us work smarter — not tougher. All the things from setup to assist has been clean and efficient.” And maybe most significantly, the Gilmer staff feels heard.

“STAAH listens to their companions. We’ve seen common enhancements that come immediately from person suggestions, which is uncommon and refreshing.”

hotel technology channel management softwareWish to improve conversions and simplify your tech stack like Gilmer Condo Lodge? Discuss to the STAAH staff at present.

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Tags: ApartmentbookingsDirectDrivingExperienceGilmerGuesthotelSeamlessSmarttech
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