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Lodges profit from ‘Champagne Supernova’ impact

December 13, 2025
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Lodges profit from ‘Champagne Supernova’ impact
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Newest knowledge reveals a line-up of high occasions have been a significant component in lifting Melbourne’s lodge charges and revenues to all-time highs in November.

In accordance with preliminary knowledge from analytics supplier CoStar, a mixture of occasions together with the Oasis Reside 25 Tour live performance and Melbourne Cup Carnival contributed to main will increase in  Melbourne lodge’s ADR and RevPAR outcomes final month, with ahead bookings for December additionally trending properly forward of final 12 months.

Occupancy was up 82.6 per cent in November, a 12 months on 12 months progress of 4.9%, whereas ADR elevated 3.6% to A$243.47,and RevPAR was A$201.05, representing an 8.6% bounce.

Along with the ADR and RevPAR highs, the market posted its highest occupancy degree for any month since late 2019.

On November 1, the primary night time of the Melbourne Cup Carnival and the night time following the primary Oasis Reside 25 Tour live performance within the metropolis noticed Melbourne’s ADR bounce to A$347.80 and RevPAR at $311.23 – each month-to-month highs and the one night time Melbourne’s RevPAR surpassed the A$300 mark in November.

Melbourne’s day by day occupancy peaked at 94.7% on November 12, which was the primary night time of the AC/DC Energy Up tour, with the second-highest ranges of 92.2% posted the night time earlier than. 

“December can also be wanting promising, with ahead occupancy on the books for December at 62% compared to the identical time final 12 months of 53%,” Regional Director at STR, Matthew Burke mentioned. 

“The pending Boxing Day Ashes Take a look at from the 26 December is the standout with occupancy averaging 74% between 24 and 29 December.”



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Tags: ADRbenefitChampagneEffecthotelsMelbourneMelbourne CupRevPARSupernova
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