ATLANTA, Georgia—Hunter Advisors (Hunter) introduced the launch of a strategic rebranding reflecting the agency’s development and long-term imaginative and prescient for the way forward for resort funding advisory.
The rebrand—in growth since 2024—introduces a refreshed visible identification, a simplified identify transition from Hunter Resort Advisors to Hunter Advisors, and a unified model system throughout each Hunter Advisors and the Hunter Convention. It additionally contains the launch of latest web sites, HunterAdvisors.co and HunterConference.co.
Management emphasised that the rebrand isn’t about altering who Hunter is, however about clarifying and elevating it.
“This evolution is about who we’re, who we’ve at all times been, and the place we’re going,” stated Teague Hunter, president and chief government officer. “We’re turning into extra of who we already are—visually, strategically, and culturally—whereas staying grounded within the household values that constructed the agency.”
“Hunter has at all times been a relationship-driven, family-built enterprise,” stated Lee Hunter, chief working officer and chairman of the Hunter Convention. “Because the agency has grown nationally, it can be crucial that our model totally displays each our scale and our roots. This evolution brings every little thing collectively underneath one clear identification whereas staying true to what has at all times set Hunter aside.”
Unified Id Throughout Advisory and Convention
The rebrand deliberately aligns Hunter’s advisory platform and convention extra carefully, reinforcing Hunter’s mission to attach resort house owners and traders.
“This course of centered on making certain that each touchpoint, from advisory work to the convention expertise, displays how we present up for our shoppers and one another each day,” stated Sarah Moss, chief of workers. “The brand new model provides us a stronger platform to assist our folks, our companions, and our long-term development.”
“That is about carrying our legacy ahead responsibly,” Teague Hunter added. “Honoring the place we got here from whereas positioning Hunter for the subsequent technology of householders, traders, and leaders.”
