Indian Accommodations Firm (IHCL), India’s largest hospitality firm, right this moment signed definitive agreements to amass 51% stake in Brij Hospitality, proudly owning firm of the model ‘Brij’, a boutique experiential leisure providing. By means of this acquisition IHCL will achieve possession of the Brij model and in collaboration with its founding promoter’s goals to develop the boutique leisure phase in India.
India’s hospitality sector is witnessing sustained demand development led by rising disposable earnings and discretionary spends with a rising desire for experiential leisure. We’re delighted to increase our partnership with the Clarks Group by furthering the advertising and distribution alliance to a majority shareholding in Brij Accommodations, one of many nation’s early entrants within the boutique leisure phase. Mr. Puneet Chhatwal, Managing Director & Chief Government Officer, IHCL
He added, With this acquisition, IHCL via its various brandscape consolidates its place as a frontrunner in India’s leisure tourism with market management in key cultural, non secular and wildlife locations. Brij’s presence in offbeat places affords heterogeneity to IHCL’s portfolio in locations resembling Jaipur, Varanasi, Ranthambore, northern hills, the north east area and Goa amongst others. This takes IHCL’s portfolio to 610 inns with 253 within the pipeline, nicely on target to satisfy our steering of 700 inns beneath Speed up 2030.
Brij Accommodations is a group of boutique luxurious inns and resorts in India, recognized for providing distinctive and immersive experiences with inns in varied places, together with Varanasi, Jawai, Dalhousie, Jaipur, amongst others. The heritage BrijRama Palace, group’s first resort is an architectural marvel of Varanasi and a proud testomony to the town’s wealthy cultural tapestry.
We’re excited to associate with IHCL to form the way forward for boutique hospitality. Brij Accommodations, one among India’s main boutique resort chain, is recognised for creating immersive, domestically rooted experiences that remember the nation’s cultural variety. IHCL’s enduring legacy of presenting Indian hospitality to the world aligns deeply with our goal at Brij. Collectively, we are going to carry IHCL’s custom of excellence with Brij’s experiential, design- led method to craft significant journeys and construct the primary really international Indian boutique hospitality model. Mr. Udit Kumar and Mr. Anant Apurv Kumar, Co- Founders of Brij Hospitality
Brij Accommodations right this moment is a portfolio of twenty-two inns with 11 within the pipeline offering luxurious stays with a concentrate on personalised service and distinctive settings.
About The Indian Accommodations Firm Restricted
The Indian Accommodations Firm Restricted (IHCL) and its subsidiaries carry collectively a bunch of manufacturers and companies that supply a fusion of heat Indian hospitality and world-class service. These embody Taj – the enduring model for essentially the most discerning travellers and ranked as World’s Strongest Lodge Model 2024 and India’s Strongest Model 2024 as per Model Finance; SeleQtions, a named assortment of inns; Tree of Life, non-public escapes in tranquil settings; Vivanta, subtle upscale inns; Gateway, full-service inns designed to be your gateway to distinctive locations and Ginger, which is revolutionising the lean luxe phase.
Integrated by the founding father of the Tata Group, Jamsetji Tata, the Firm opened its first resort – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 360 inns together with 123 beneath growth globally throughout 4 continents, 13 international locations and in over 150+ places. The Indian Accommodations Firm Restricted (IHCL) is India’s largest hospitality firm by market capitalization. It’s listed on the BSE and NSE.
Please go to: IHCL; Taj; SeleQtions; Tree of Life; Vivanta; Gateway; Ginger
