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IHG, Felix Capital change tact on Maroochydore lodge to faucet rising C&E market

August 7, 2025
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IHG, Felix Capital change tact on Maroochydore lodge to faucet rising C&E market
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IHG Inns and Resorts and Felix Capital have revised plans for a Sunshine Coast lodge, to satisfy growing demand for high quality convention and occasion (C&E) services within the area.

Initially supposed as a Voco lodge, the Ocean Avenue improvement has been reconceptualised below the Crowne Plaza model.

Crowne Plaza Maroochydore will function an expanded key depend of 180 visitor rooms, up from 153, and greater than 770 sq. metres of assembly and occasion area – together with a 600sqm ballroom.

The meals and beverage providing will embody a 210-seat all-day restaurant, a 160-seat signature eating venue, an outside pool bar and lounge, alongside a foyer bar.

There may even be a 30-metre pool and spa, wellness retreat, health club, sauna, and safe basement parking throughout two ranges.

Development is predicted to begin in early 2026 with a focused opening in 2028.

“We labored intently with Felix Capital to reimagine this chance, considering strategically in regards to the parts that may create the most effective final result for the lodge and the Sunshine Coast area,” mentioned IHG Inns and Resorts Managing Director, Australasia and Pacific, Matt Tripolone.

“By way of dialogue and suggestions, it turned clear that there was actual worth in delivering a lodge that places conferences and occasions at its core in addition to delivering an distinctive visitor expertise.

“We’re proud to assist Felix Capital’s imaginative and prescient to ship an unbelievable asset that may draw individuals to the area for enterprise, leisure, and every part in between.”

The expanded precinct will cater to leisure and company travellers, in addition to a variety of occasions all year long, from small native gatherings to weddings, activations, conferences, exhibitions and vacation spot occasions.

Native and state governments estimate the area would require greater than 2,400 further lodge rooms, or round 10 new lodges, by 2032 to assist its financial improvement.

“The response to our authentic imaginative and prescient was overwhelmingly optimistic, and securing further land gave us the prospect to suppose larger,” saidFelix Capital Director, Michael Maroun.

“With Crowne Plaza on the coronary heart of this improvement, we are able to now create an area that really meets the wants of the area, notably within the conferencing and occasions area.

“We’re assured this lodge is not going to solely appeal to occasions and activations to the Sunshine Coast but additionally elevate the broader customer expertise and increase the area’s attraction as a year-round vacation spot.”

Crowne Plaza Maroochydore is the second lodge collaboration between IHG and Felix Capital, following the 2024 signing of Vacation Inn and Suites Caloundra, which is because of open in 2030.



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Tags: CapitalChangeFelixFelix CapitalgrowinghotelIHGIHG Hotels and ResortsMarketMaroochydoreSunshine CoasttactTAP
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