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Inbound tourism restoration ‘stays patchy’, uplift anticipated in 2026  

December 28, 2025
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Inbound tourism restoration ‘stays patchy’, uplift anticipated in 2026  
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Newest inbound tourism figures level to strong development in worldwide visitation and more and more assured international demand for Australian experiences, ATEC claims.

September worldwide customer outcomes replicate regular development relatively than the speedy restoration ATEC members have been reporting all year long; it’s stated to change into more and more strong and constant.

“What we’re seeing throughout the 12 months is a stabilising market with significant indicators of power,” ATEC Managing Director Peter Shelley stated of the outcomes.

“Guests are staying longer and spending extra, confirming that Australia’s providing continues to resonate strongly in key markets however on the identical time, the restoration stays patchy, with some areas but to really feel the uplift seen nationally.”

TRA’s tourism outlook additionally level to continued development, with vacation journey anticipated to rise by 27% between now and 2030, and the strongest demand will increase from key markets similar to China, Hong Kong and India 

“The duty for 2026 is to maintain Australia seen in market, supporting exporters to remain related abroad, and to make sure the business has the potential and instruments to maintain tempo with international competitors and seize alternatives in increasing markets,” Shelley stated.

“Our sector has labored extremely arduous to rebuild and these outcomes present the work but additionally spotlight the significance of staying proactive. With the suitable funding in market presence and business functionality, Australia is well-positioned to show this regular restoration into sturdy long-term development and to safe its share of the rising international customer financial system.” 



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