The Tourism Australia Board has appointed Robin Mack as Managing Director following an intensive recruitment course of.
Mack brings 30 years of expertise to the function, and is an already established chief inside Tourism Australia for over a decade, Mack has been answerable for overseeing its market technique and operations throughout 16 world markets, in addition to industrial, distribution improvement and partnerships. He additionally led Enterprise Occasions Australia.
“The worldwide competitors to draw excessive yielding guests is stronger than ever, and the contribution of Tourism Australia throughout our advertising, partnerships, distribution, trade engagement and strategic insights work is crucial in driving customer demand and making certain Australia captures its share of the worldwide traveller market,” Mack mentioned.
The appointment comes following Philipa Harrison’s departure in August 2025 after 8 years within the function.
“Robin has a confirmed observe document in tourism and brings a wealth of trade perspective and expertise gained throughout a number of fields and roles within the sector,” Tourism Australia Chair, Penny Fowler AM, mentioned.
“This subsequent part of progress for tourism in Australia is crucial. We’re approaching a decade of serious main sporting occasions culminating within the Brisbane 2032 Olympic and Paralympic Video games.”
“The significance of Asia as a key customer market is accelerating, and Australia is enjoying a number one function in creating unforgettable sustainable and First Nations tourism experiences,” Fowler mentioned.
Accor’s Chief Working Officer within the Pacific area, Adrian Williams informed HM journal Mack’s appointment is an “thrilling final result for the trade”.
“Robin brings a uncommon mixture of worldwide perspective and deep trade data. His appointment is an thrilling final result for the trade because it offers welcome continuity at a time when collaboration, confidence and clear market focus are extra vital than ever,” Williams informed HM journal.
“We’re trying ahead to persevering with to work carefully with Tourism Australia below Robin’s management as we work collectively to drive sustainable progress for Australia’s customer economic system.”
In the meantime, InterContinental Resorts Group Managing Director, Australasia & Pacific, Matt Tripolone has highlighted the necessity for the tourism physique to assist steer expertise improvement for the trade at massive.
“A crucial precedence is constructing a stronger pipeline of expert hospitality professionals to assist Australia’s long-term tourism competitiveness,” Tripolone mentioned.
“The brand new Tourism Australia MD has a novel alternative to work with trade, training suppliers and authorities to drive expertise attraction initiatives, promote hospitality as a compelling profession, and assist programmes that develop functionality and management throughout the sector.”
“This funding in folks will straight strengthen service requirements, visitor expertise and the worldwide repute of Australia’s tourism providing,” Tripolone mentioned.
Lodging Australia Chief Govt Officer, James Goodwin has additionally welcomed the appointment, foreseeing Mack’s expertise to doubtlessly drive a push for worldwide visitation.
“On behalf of all Lodging Australia members I welcome Robin Mack as the brand new Managing Director of Tourism Australia,” Goodwin informed HM journal.
“Mr Mack has a long time of expertise within the sector – he’s revered each at dwelling and internationally.”
“His a few years of expertise overseeing Tourism Australia’s operations in key markets will serve us significantly properly as we search to encourage extra worldwide guests to go to Australia. I stay up for working carefully with him in his new function,” Goodwin mentioned.
Minister for Commerce and Tourism, Particular Minister of State Senator, the Hon Don Farrell additionally welcomed the appointment, saying it marked “an thrilling new chapter for the Australian tourism trade”.
“Along with his expertise, enthusiasm, and collaborative method he can be a strong advocate for Australian tourism operators and locations on the worldwide stage,” Farrell mentioned.
