Italy: Rising Journey Group, guardian firm of RateHawk, ZenHotels, and Roundtrip, has seen a rise in journeys to Italy year-on-year, up 25 per cent between January and August.
Rising Journey Group serves a various buyer base together with journey professionals (RateHawk), company shoppers (Roundtrip), and particular person vacationers (ZenHotels).
All traveller teams opted for 3 and four-star accommodations with a mean keep of three nights. Rome, Milan, Florence and Venice ranked as the highest selections for all guests to the nation.
B2B prospects, together with journey brokers and enterprise travellers, have led the expansion in bookings, up 30 per cent. Journey brokers opted for coastal locations (Palermo, Catania, Sorrento) and company travellers stayed near airports (Fiumicino, Somma Lombardo). Particular person travellers most well-liked cultural hubs (Verona, Genoa, Rimini).
Journey agent and company shoppers confirmed larger spending – €220 and €245 respectively per evening. Particular person vacationers had a decrease ADR of €151.
Leisure travellers visited Italy extra usually in the course of the excessive season from Could to August, in addition to throughout holidays akin to Easter. In distinction, demand within the enterprise phase remained regular all through the entire interval from January to August.
Simone Giant, head of direct provide at Rising Journey Group, stated: “Italy is essentially the most booked vacation spot inside Rising Journey Group’s platforms, with rising curiosity throughout all vacationer segments, particularly the B2B phase. To satisfy this demand, we’re actively increasing our portfolio of straight linked accommodations within the area, guaranteeing our shoppers and companions proceed to obtain the absolute best charges and offers.”
Rising Journey Group gives companions and prospects entry to greater than 2.9 million lodging choices, and reached 220,000 straight linked lodging in August this yr.
Highlights:
• Italian bookings by means of Rising Journey Group rose 25 per cent year-on-year between January and August 2025
• The group serves journey brokers, company shoppers, and particular person vacationers through its manufacturers RateHawk, ZenHotels, and Roundtrip
• Rome, Milan, Florence, and Venice have been the preferred locations
• Company and journey agent shoppers spent extra per evening (€220 – €245) in comparison with particular person travellers (€151)
