A brand new chapter is unfolding for Villa d’Este Group, one among Italy’s most storied names in luxurious hospitality. Development websites, renovations, and rebrandings are marking a interval of unprecedented transformation because the group positions itself to compete on a really worldwide scale. On the coronary heart of this evolution lies Villa d’Este La Collezione, a newly created model that brings collectively the group’s five-star properties beneath one prestigious banner.
“Villa d’Este has turn into so globally acknowledged that it dangers outshining our different accommodations,” defined CEO Davide Bertilaccio throughout a latest press briefing. “La Collezione permits us to showcase the total breadth of our portfolio, every property reflecting the identical values of heritage, magnificence, and distinctive service.”
A Assortment Rooted in Heritage and Imaginative and prescient
La Collezione presently contains Villa d’Este in Cernobbio, Villa La Massa in Florence, Palazzo Venezia in Como, and Miralago Luxurious Residences, additionally in Cernobbio. Every property represents a definite side of Italian magnificence, whereas collectively embodying the group’s ambition to redefine high-end hospitality with a up to date spirit.
The brand new Palazzo Venezia in Como, born from the rebranding of the previous Vista Como (acquired from LarioHotels), exemplifies this strategy. “It is without doubt one of the most lovely buildings in Como,” mentioned Bertilaccio. “For the primary time, we are going to deliver a property affiliated with The Main Resorts of the World to the town.”
Reimagining the Lake Expertise
Not far-off, the Resort Miralago, acquired in 2024, is being reworked into Miralago Luxurious Residences—a serviced residence idea impressed by post-pandemic way of life traits. “We didn’t need to open one other conventional lodge on the lake,” Bertilaccio famous. “Friends are more and more searching for bigger, non-public areas that enable them to dwell like they’re at dwelling, but with all of the providers of a lodge.”
The outcome will likely be eight modular residences—every with one or two bedrooms, kitchen, and entry to the total vary of Villa d’Este facilities, from housekeeping and room service to personal cooks and concierge assist. On the bottom ground, the Caffè Miralago will serve each residents and the area people.
Board member Carlotta Fontana added that the mission displays “a rising want amongst vacationers for intimacy and area. Those that journey steadily for enterprise need, throughout their leisure time, a spot that seems like their second dwelling—however with all of the comforts of a five-star property.”
Increasing the Cernobbio Legacy
In the meantime, work continues on Villa Belinzaghi, a historic property adjoining to Villa d’Este and as soon as a part of the property till the Nineteen Sixties. The constructing will likely be absolutely renovated and reopened inside two years, providing solely suites—every measuring not less than 60 sq. meters—to satisfy the expectations of at the moment’s luxurious vacationers. A brand new swimming pool and eight,000 sq. meters of parkland will lengthen the resort’s grounds.
Quickly to observe is the redevelopment of Resort Regina Olga, which can turn into a boutique lodge with round 50 to 60 rooms and superior digital providers, additionally becoming a member of La Collezione.
Past the Lake: A 12 months-Spherical Vacation spot
For Bertilaccio, the transformation goes past increasing the portfolio—it’s about redefining the Villa d’Este expertise itself. “Our imaginative and prescient is to show Villa d’Este into greater than a lakeside retreat,” he mentioned. “We wish it to turn into a hub for locating the area: the mountains, vineyards, and close by cultural and inventive landmarks. Our efforts to increase the working season have delivered sturdy occupancy outcomes, though sustaining a year-round presence in a lakeside vacation spot is a pricey problem.”
An Italian Group with International Ambitions
The group’s portfolio additionally contains the Golf Membership, Harry’s Bar, the Salesianum Don Bosco advanced—presently being renovated to accommodate over 350 workers—in addition to the Terminus, Palace Resort, and Barchetta Excelsior (the latter two will return to R Assortment in 2026).
President Giuseppe Fontana emphasised that the group stays open to new acquisitions: “What we’re constructing is a structured, industrial-scale Italian mission—one thing our sector has usually been accused of missing. This isn’t a starting or an finish, however a brand new chapter in a narrative that began greater than 450 years in the past with the beginning of Villa d’Este.”
With La Collezione, Villa d’Este Group reaffirms its id as a guardian of Italian artwork and structure—rooted in historical past, but boldly oriented towards the long run. “Our relationship with the territory is crucial,” Fontana concluded. “We wish our presence to contribute to the area’s development and improvement.”
