Le Doge was dealing with a number of challenges in rising its visibility and maximizing income in a extremely aggressive market. The lodge aimed to strengthen its e-commerce efficiency to extend on-line conversions, with a concentrate on direct bookings, to cut back its reliance on OTAs. The important thing goal was to implement a focused digital technique supported by a high-performing new web site to maximise direct reservations.
THE SOLUTION
Cendyn designed a bespoke new web site for Hôtel Le Doge, with a powerful concentrate on elegant, immersive design to right away seize guests’ consideration. To boost the web expertise, a video showcasing the lodge’s highlights was built-in, immersing guests within the lodge’s distinctive environment and serving to them higher envision their keep at Le Doge.
The lodge’s presents and companies have been strategically highlighted to encourage incremental conversions. The web site was optimized with impactful visuals and clean navigation, guaranteeing an optimum consumer expertise that encourages direct bookings. The target was to captivate and retain guests on the lodge’s official web site and, most significantly, convert them into company by prioritizing direct reservations.
THE RESULTS
From January to September 2025, Hôtel Le Doge delivered spectacular outcomes in comparison with the identical interval the earlier 12 months. The web site generated a 64% enhance in income, pushed by a 25% rise in conversions and a 40% enchancment within the total conversion charge.
On the identical time, the typical order worth elevated by 31%, highlighting the effectiveness of the brand new digital technique in driving direct bookings and maximizing income. These outcomes reveal the success of the web site optimization and Cendyn’s efforts to strengthen the lodge’s on-line presence.
About Le Doge
Situated within the coronary heart of town of Casablanca, this gem of Casablanca hospitality and structure, a member of Relais & Châteaux, has been renovated with nice care to protect its full authenticity and safeguard its structure and signature options. 90 years after its development, the residence has change into Le Doge lodge, providing an ambiance that blends the spirit of its period with the refinement of customized service and distinctive consolation.
About Cendyn
Cendyn is a world hospitality cloud-based know-how firm that permits accommodations to Discover, Guide, Develop – driving income, maximizing profitability, and creating deeper connections with company by means of its built-in options.
Serving hoteliers for practically 30 years, Cendyn has over 32,000 clients in additional than 150 international locations together with manufacturers Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Inns, Relais & Châteaux, Banyan Tree Inns & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – producing greater than $20 billion in annual lodge income. The corporate helps its rising buyer base with workplaces throughout the globe.
To seek out out extra, go to cendyn.com.
