Lighthouse, the industrial working system for the journey and hospitality trade, immediately introduced Assessment Agent, a brand new function that brings visitor critiques from Reserving.com and Expedia right into a single dashboard the place hoteliers can learn, reply and automate their evaluation administration.
As AI-powered platforms more and more decide which motels vacationers see first, visitor critiques have turn out to be one of the crucial vital elements shaping each OTA rankings and AI suggestions. For impartial hoteliers juggling each position within the constructing, Assessment Agent turns one of the crucial time consuming advertising and marketing duties into one of many best.
Visitor critiques have all the time been central to how vacationers select the place to remain. TripAdvisor analysis exhibits 77% of vacationers usually tend to e-book when a property proprietor responds to critiques. However critiques now carry weight far past the visitor studying them. Platforms like ChatGPT, Google AI Overviews and Perplexity are actively shaping which properties vacationers uncover. In response to TrustYou, 71% of AI-generated resort suggestions are influenced by visitor evaluation content material.
For impartial motels, evaluation administration is now not nearly popularity, it’s about whether or not your property exhibits up in any respect. Competing with well-resourced chains for a similar suggestion slots on OTAs and AI-powered search instruments, properties that reply constantly see increased rankings, stronger belief alerts and extra conversions. Properties that don’t threat disappearing from the outcomes completely.
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“Unbiased hoteliers pour all the pieces into creating unimaginable visitor experiences. They shouldn’t have to decide on between working their resort and defending their on-line popularity,” mentioned Nadine Böttcher, Head of Product Innovation at Lighthouse. “Assessment Agent handles the heavy lifting so hoteliers can deal with what they do finest, whereas ensuring their property stays seen wherever vacationers are looking out, whether or not that’s on Reserving.com, Expedia or the following wave of AI-powered journey platforms.”
The way it works
Assessment Agent offers hoteliers three ranges of management, relying on how hands-on they wish to be:
See all the pieces in a single place. All Reserving.com and Expedia critiques seem in a single view, filterable by platform or rating. New and unread critiques are flagged so nothing slips by way of the cracks.
Reply sooner with AI. Hoteliers can generate customized, translated replies with one click on and push them on to the supply platform — or write their very own response manually. Both means, the evaluation will get answered in seconds, not days.
Set it and neglect it with Autopilot. For hoteliers who need full automation, Autopilot screens incoming critiques and responds routinely primarily based on rating thresholds. Excessive-scoring critiques get a heat, customized thank-you. Decrease scores get flagged for the hotelier’s private consideration.
In early utilization, 88% of evaluation responses had been despatched with a single click on AI generated reply, releasing hoteliers to focus solely on the suggestions that wants a private contact
Availability
Assessment Agent is obtainable now for Lighthouse customers with Channel Administration subscriptions on Plus and Full plans, with limitless AI responses and full Autopilot performance.
Uncover how Assessment Agent can work to your property at: mylighthouse.com/platform/independent-hotels
