Coachella Valley Music and Arts Competition – Picture Credit score Unsplash
AEG and Marriott Bonvoy have renewed their international partnership, with Marriott Bonvoy persevering with because the unique lodge accomplice for AEG’s venues and music festivals worldwide.
AEG and Marriott Bonvoy have introduced the renewal of their international partnership, which started in 2013. The settlement extends Marriott Bonvoy’s standing because the unique lodge and hotel-loyalty accomplice for a number of AEG venues and music festivals throughout three continents.
Below the renewed settlement, Marriott Bonvoy will stay the unique lodge accomplice for AEG’s flagship venues, together with Crypto.com Area in Los Angeles, Mercedes-Benz Area in Shanghai, The O2 in London, and Uber Area in Berlin. The partnership additionally extends to AEG Presents music festivals resembling Coachella Valley Music and Arts Competition, Stagecoach: California’s Nation Music Competition, All Factors East, and Rock en Seine.
The collaboration goals to supply Marriott Bonvoy members with entry to unique experiences at these venues and occasions. The partnership may also combine AEG’s international ticketing arm, AXS, with Marriott Bonvoy’s digital platforms, permitting members to attach occasion attendance with journey planning.
The settlement continues to concentrate on enhancing the fan expertise by providing Marriott Bonvoy members distinctive alternatives at sports activities and leisure occasions. This consists of sustaining a powerful presence at key venues and festivals, in addition to increasing digital property associated to those occasions.
