My Place Lodges of America has continued to develop all through the primary half of 2025. In February, the corporate opened its largest lodge to this point, My Place Lodge-Las Vegas South/Henderson, Nevada. Following this milestone, the constructive momentum continued with the opening of My Place Lodge-Bentonville/Rogers, which marked the corporate’s debut in Arkansas. As My Place continues to increase, its progress stems from prioritizing relationships with franchisees.
“I feel, basically, My Place Lodges is based on relationships,” stated Matt Campbell, chief working officer and chief authorized officer, My Place Lodges. “That actually makes a distinction within the franchise relationships and the expansion that we’ve skilled not solely in 2025, however over the 11 years that we’ve been doing this. It’s the spine of who we’re, what we’re doing. It’s folks first. As we navigate these relationships from an operational standpoint, it’s the listening, it’s the engagement, it’s advancing what we’re doing from a product or perhaps a course of standpoint by listening and fascinating and making use of that suggestions by these relationships. However foundationally, relationships are what drive My Place Lodges.”
The success is in sustaining the stability. And so, each time we decide like how can we introduce a brand new room sort or a brand new prototype dimension, a lot thought goes into balancing the consideration and being delicate to the visitors, in addition to the franchisee and operator.
Ryan Rivett, co-founder and CEO of My Place Lodges
Ryan Rivett, co-founder and CEO of My Place Lodges, additionally mentioned the significance of those relationships as he described the dynamics of serving the wants of each franchisees and visitors. He famous that sustaining the stability was essential. “Each time we decide, like how can we introduce a brand new room sort or a brand new prototype dimension, a lot thought goes into balancing the consideration and being delicate to the visitors, in addition to the franchisee and operator. So, it takes time. However [with] our success, a lot [of it] has been in with the ability to create that stability and implement that stability shortly,” he defined.
Versatile Choices
Rivett famous that the simplicity of My Place’s design mannequin has been enhanced by visitor suggestions, in addition to focus teams through the years. In doing so, Rivett stated, the corporate has discovered that visitors aren’t essentially searching for one thing particular with the room or the product, additional enabling My Place to emphasise a versatile mannequin. “There’s a broader array of various approaches to it from the franchisees’ perspective, and maintaining it easy for them makes the marketing strategy extra implementable. So, you discover that stability and within the upkeep of [the] simplicity and integrity of the design.”
Private Connections
The method of constructing and sustaining relationships with franchisees begins with the primary assembly, as Campbell detailed. He described how the My Place staff desires franchisees to go to their headquarters in Aberdeen, South Dakota, to allow them to set up a private connection that establishes a channel of communication for suggestions. “In that discovery go to, I’m in a position to look them within the eye and say, ‘My function for you on this entire relationship is to be sure to discover worth in what we’re offering.
And I’m in a position to take what you’re seeing within the area and apply it to what we’re doing in operations. And right here’s my telephone quantity. Right here’s my e mail. I wish to hear about what’s happening,’” stated Campbell. “And really not often is there every week that goes by that I don’t have a franchisee calling and asking a query or sharing an thought. So, it’s me and others on the staff extending themselves, saying, ‘Hey, I wish to hear your opinion. I wish to be right here to assist you.’ And I feel that’s distinctive while you develop a franchise system like now we have over a handful of years.”
Likewise, Rivett said that consistency in these communications is a key a part of the method. He additionally famous that some franchisees aren’t used to having direct entry with a franchisor, and so they usually respect having that connection and the chance to work collectively.
“It turns into teamwork,” he defined. “It turns into a gaggle of like-minded folks working in collaboration versus two folks on completely different sides of the desk from each other. So, we preserve these communications tight, [and] we preserve them constant, however we additionally preserve a place proper alongside them in order that we’re in a position to companion as a lot as we’re to guide and direct.” [For more insights into effective franchisor–franchisee relationships, see the article in our digital edition here.]
Future Growth
My Place Lodges of America has plans to increase its footprint by roughly 15 p.c in 2025, and the corporate goals to develop past that sooner or later. Rivett defined that the corporate has surpassed the mark of 100 franchises, and so they wish to preserve that tempo of improvement. Whereas exterior circumstances, together with modifications stemming from the COVID-19 pandemic and the financial system, have made that difficult, My Place continues to persevere, even because the extended-stay house has continued to evolve. “The aggressive panorama within the extended-stay house has grown a lot during the last a number of years,” stated Rivett. “What comes together with that may be a little little bit of a blurring of the traces and of the important thing attributes of the section. And that is also true for My Place. … I feel we’re going to see a number of evolution within the extended-stay house within the subsequent few years, the place income fashions should turn out to be extra dynamic, like what now we have. So, we’re excited to be a frontrunner.”
