IDeaS, a SAS firm and the world’s main supplier of hospitality income administration software program and companies, at the moment introduced that Novotel Bali Nusa Dua has carried out the IDeaS G3 Income Administration System (RMS) to reinforce its business method and streamline lodge operations. Since going reside, the property has reported a 9% enhance in Common Day by day Charge (ADR) and a 15% uplift in room income.
Novotel Bali Nusa Dua is a 4-star resort providing spacious suites with kitchenettes, a youngsters’ membership, lagoon-style pool, and personal seashore membership entry, making it a go-to for households and long-stay friends. However in Bali’s extremely aggressive hospitality market, staying forward required greater than distinctive facilities. Because of this, Novotel Bali Nusa Dua turned to IDeaS G3 Income Administration System (RMS) to modernise its income technique and enhance operational effectivity.
“Earlier than G3 RMS, we relied closely on handbook pricing and historic knowledge,” stated Rania Septiani, Income Supervisor at Novotel Bali Nusa Dua. “This restricted our capability to reply to real-time market adjustments and made optimising charges by room sort a problem.”
Since implementing IDeaS G3 RMS in August 2024, the resort has remodeled its income technique. Day by day pricing suggestions, demand forecasts, room sort pricing steering, and group analysis instruments assist information their selections, permitting the crew to behave sooner and with larger precision.
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“It permits us to make sooner and extra correct selections,” Septiani defined. “In a dynamic market like Bali, costs want frequent adjustment based mostly on demand shifts and market adjustments. The system helps make sure that our pricing is persistently supported by data-driven suggestions.”
Past performance, G3 RMS’s ease of use and the responsive help from IDeaS have been key to its success. “The help from IDeaS has been glorious. Their crew is responsive, educated, and all the time prepared to help. Whether or not it’s coaching, troubleshooting, or system optimisation, they supply skilled steering and well timed responses,” stated Septiani.
The shared visibility into demand developments and forecasts has additionally improved cross-department collaboration. Gross sales, advertising, and operations now align round a typical set of information, serving to construct stronger, extra built-in methods.
The influence of G3 RMS has been each instant and measurable. Novotel Bali Nusa Dua has reported a 9% enhance in Common Day by day Charge (ADR) and a 15% improve in room income in comparison with the identical interval the earlier yr. These features transcend numbers. The lodge now operates with a extra proactive, analytical mindset, one the place selections are supported by knowledge fairly than assumptions.
“One key non-financial profit is improved collaboration,” Septiani famous. “With clear knowledge and forecasts, we will higher align with gross sales, advertising, and operations. The system encourages a extra analytical and proactive mindset in managing income.”
With IDeaS G3 RMS, Novotel Bali Nusa Dua has not solely enhanced its income administration capabilities, but it surely has additionally empowered its crew to work smarter, sooner, and extra strategically in Bali’s aggressive hospitality panorama.
