OTA Insight, a market intelligence platform for the hospitality industry, has consolidated its products into a single platform and rebranded as Lighthouse.
Following acquisitions in 2022 and earlier this year, the company felt it had outgrown the OTA Insight name. The unified platform offers wider business intelligence capabilities, including more short-term rental insights.
The company had already unveiled Rate Insight + earlier this year, giving hoteliers access to data on the short-term rental market.
Sean Fitzpatrick, CEO of Lighthouse, said, “The rebrand is a byproduct of much bigger things for us. We have been acquiring IP capabilities and data, so the launch is integrating all of those things into a single platform. We track close to 400,000 hotels and close to 3 million events across various markets that would impact hotel and STR properties’ demand so really for the first time have the ability to view across the complete landscape of lodging. It’s important because as you’re analyzing the data, it has uncovered trends around the convergence of hotels and rentals and how it impacts decision-making. You see the pace pick up in occupancy in STRs before hotels, which means hotels can get ahead of the pace curve and generate more revenue.”
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He added that the company had been working on integrating the products for the past 18 months and that further capabilities would come about because of the integration.
“I think it’s safe to say we are sitting on the most comprehensive data set in the industry. Already we have aggregated and run all sorts of smart machine learning against the data, so we can surface really actionable insights. So as we think about moving beyond providing insights and dashboards, we’re starting to introduce some basic AI capabilities about making some recommendations based on the data.”
