Indonesia: Luxury beach club and resort Desa Potato Head Bali has achieved B Corp status through the B Impact Assessment.
The Potato Head brand was founded by Ronald Akili who launched the original Potato Head eatery in Jakarta. The company has grown to Desa Potato Head Bali which opened in 2020.
The property, located on the shores of Bali’s Petitenget Beach, includes Potato Head Beach Club, a 226-room hotel, multiple restaurants, spa facilities and more. Educational workshops such as recycling items in the on-site Waste Lab are frequently held, alongside a cultural program including music and art.
Since its launch, Potato Head Bali has achieved a 97 per cent reduction in landfill waste. It upholds a no single-use plastic policy and has installed seawater purification technology to minimise its environmental footprint.
The hotel also provides guests with Zero Waste Kits, and has partnered with Fairatmos to offer guests the opportunity to offset the carbon emissions from their stay which contributes to a conservation project in central Kalimantan.
The B Impact Assessment is a digital tool that can help measure, manage, and improve the impact of performance. Receiving a minimum verified score of 80 points goes towards achieving B Corp certification.
According to the B Corp website and based on the B Impact Assessment, Desa Potato Head Bali earned an overall score of 81.7. The median score for ordinary businesses which complete the assessment is currently 50.9.
