Hosted by BHN editor Eloise Hanson.
In partnership with RexNexus.
Time: 14:00 – 15:00 BST
On-line | Free to attend
On-line journey companies (OTAs) stay a strong driver of bookings, however their dominance typically limits the power for hoteliers to personal the visitor relationship. Reclaiming the visitor journey requires a strategic mixture of focused advertising, personalised experiences, and know-how that empowers operators to interact travellers at each stage of the reserving course of.
What you’ll be taught:
On-line traveller behaviour, reserving patterns, and present traits in OTA utilization
Strategies to take care of model visibility throughout all phases of the reserving journey
Methods to draw and convert extra direct bookings and foster loyalty
Balancing OTA partnerships with a sustainable direct development technique
Professional audio system:
Nathan Mayfield, VP strategic partnerships, ResNexus
Extra TBC
Who ought to attend:
Lodge house owners, buyers and builders
Operators and third-party administration firms
C-suite executives, common managers and senior groups
Expertise suppliers
Service suppliers
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