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SIHOT brings new innovation to digital hospitality

March 1, 2026
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Amid accelerated digital transformation, rising price stress and growing visitor expectations, the corporate positions its newest PMS improvements as a response to the business’s most urgent challenges.

For the twentieth time, SIHOT is exhibiting at ITB in Berlin. For the owner-managed supplier of resort administration software program, this 12 months’s participation marks a milestone that displays each continuity and strategic evolution. On this anniversary 12 months, the corporate is showcasing the newest developments in its Property Administration System (PMS), designed to satisfy the altering calls for of contemporary resort operations.

For over 40 years, SIHOT has been creating software program options for the hospitality business. At ITB Berlin, the main target is on the Digital Visitor Journey. On the coronary heart of that is one key query: How can operational effectivity and visitor expertise be intelligently linked? The cloud-based, API-open platform hyperlinks processes throughout your entire visitor journey – from reserving and keep to post-visit messaging – creating the inspiration for personalised providers, clear workflows and extra economically environment friendly working constructions.

Carsten Wernet, CEO of the SIHOT Group, explains: “The hospitality business is going through profound transformation. At this time, expertise should not solely be highly effective, but in addition versatile, dependable and economically worthwhile. Our conversations with hoteliers present that digitalisation is now not handled as a

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standalone initiative. What issues is how successfully processes might be linked alongside the visitor journey. Expertise should combine seamlessly, stay steady in every day operations and ship sustainable enterprise worth.”

As an owner-managed supplier, SIHOT locations sturdy emphasis on direct buyer dialogue and hands-on assist. In opposition to the backdrop of accelerating course of complexity and ongoing workers shortages, the shut alignment between system efficiency and sensible utility is turning into ever extra essential.

ITB Berlin supplies the best platform for change. As a worldwide assembly level for decision-makers, expertise suppliers and hospitality innovators, it has lengthy been a key driver of digital progress in hospitality and tourism. For SIHOT, the commerce truthful is greater than a showcase – it’s a platform for dialogue, a pattern barometer and an innovation lab multi function. That is the place conversations take form round system integration, automation, API methods, knowledge safety and financial effectivity: subjects which can be equally related for resort teams and unbiased properties alike.

Within the present 12 months, SIHOT is specializing in increasing automation, integration capabilities and transparency inside resort operations. On the identical time, insights gained from discussions at ITB are fed straight into the event of recent, practice-oriented options.

ITB Berlin is without doubt one of the world’s main B2B commerce gala’s for the tourism and hospitality business and is thought to be a central stage for market developments, innovation and strategic partnerships. The SIHOT Group shall be exhibiting in Corridor 8.1, Stand 150.



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