Sojern, the main AI-powered advertising and marketing platform constructed for hospitality, is thrilled to announce the formation of its first 2025 European Locations Advisory Board. Just like Sojern’s North America-based Locations Advisory Board, this board consists of influential vacation spot leaders from throughout Europe who’re dedicated to delivering new and progressive options to the challenges vacation spot entrepreneurs face. Its members convened yesterday in Paris, France.
“Atout France is dedicated to showcasing the richness and variety of French locations, whereas embracing progressive methods to interact travellers,” mentioned Sophie Mandrillon, Advertising and marketing & Partnership Director, Atout France. “Working with Sojern is without doubt one of the levers we use to deepen our understanding of audiences, measure marketing campaign influence, and guarantee we attain travellers in additional significant, efficient methods. We’re delighted to affix Sojern’s first European Locations Advisory Board and look ahead to collaborating with fellow vacation spot leaders throughout the area to change concepts, deal with shared challenges, and encourage future progress for Europe’s tourism business.”
“Europe is house to among the world’s most numerous and aggressive locations, every with distinctive alternatives and challenges. The Board will deal with growing shared frameworks round viewers measurement, sustainability communication, and AI-led personalisation, key themes reshaping vacation spot advertising and marketing globally,” mentioned Luca Romozzi, Industrial Director, Europe, at Sojern. “At Sojern, we’re proud to be uniting voices from throughout the area to share views, harness digital innovation and co-create options that hold Europe on the forefront of world tourism—serving to locations attain and encourage travellers in additional significant methods.”
Sojern’s dedication to investing in locations goes past serving to them determine and have interaction with perfect vacationers—it extends to advancing the journey business as an entire. By its European Locations Advisory Board, Sojern will collaborate with main tourism professionals to handle the evolving wants of locations and develop progressive options that allow world progress. The 2025 Board of Advisors unites skilled leaders who share a standard purpose: driving the business ahead collectively.
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Sojern is happy to introduce its first European board members for 2025:
Emma Gordon, Senior Advertising and marketing Supervisor, Advertising and marketing Manchester
Stefano Taddio, Digital Advertising and marketing Supervisor, Promoturismo Friuli
Miguel Gallego, Head of Advertising and marketing & Communications, European Journey Fee
Cormac O’Suilleabhain, Model Partnership Supervisor, Tourism Eire
Costanza Giovannini, Mission Chief, Go to Tuscany
Eleni Mitraki, Director for Tourism Promotion, The Greek Nationwide Tourism Organisation (GNTO)
Jana Štumpová Konicarová, Director of Advertising and marketing & International Workplaces, Czech Tourism
Eve Le Gall, Deputy Advertising and marketing Director, Atout France
Charel van Dam, Advertising and marketing Director, The Netherlands Board of Tourism & Conventions (NBTC)
Eliza Ferguson, Head of Shopper Advertising and marketing, London & Companions
From co-op methods to the not too long ago launched State of Vacation spot Advertising and marketing 2025 report providing insights from almost 200 vacation spot advertising and marketing organizations (DMOs) from world wide, Sojern has lengthy been a dependable accomplice for DMOs, offering cutting-edge options to spice up visitation and spotlight the financial advantages of digital advertising and marketing applications.
