UK: Boutique lodge model The Zetter has expanded its London portfolio with a 68-bedroom website in Bloomsbury, opening March 2026.
Occupying six interconnecting Georgian townhouses close to Russell Sq., the lodge has been designed by James Thurstan Waterworth.
Floor ground areas embrace The Parlour serving gentle bites and cocktails, and The Orangery foremost eating venue, which through the summer season months will lengthen outdoor right into a BBQ space.
Further facilities embrace a totally outfitted gymnasium with outside yoga area.
“This represents a pure evolution for us,” stated Kevin Rockey, MD operations Europe of The Zetter. “With The Zetter Bloomsbury, we’ve captured one thing important concerning the neighbourhood’s inventive and mental character, shaping a design that feels deeply rooted in historical past but refreshingly up to date.”
The Zetter Bloomsbury joins two different accommodations in London, situated in Marylebone and Clerkenwell.
Highlights:
The Zetter is increasing its London footprint with a 68-room Bloomsbury lodge, scheduled to open in March 2026.
The property spans six interconnecting Georgian townhouses close to Russell Sq., designed by James Thurstan Waterworth.
Facilities will embrace The Parlour, The Orangery with seasonal outside BBQ area, and a gymnasium with outside yoga services.
The Zetter Bloomsbury turns into the model’s third London lodge, becoming a member of its Marylebone and Clerkenwell areas.


