Smart Order, known in China as DingDanLaiLe, has secured a strategic
investment from existing shareholder Trip.com Group and new investor
Xiaohongshu, a Chinese social media platform.
The amount of the investment has not been disclosed.
Founded in 2016, Smart Order provides a property management system for short-term
rentals and independent hotels covering more than 600 cities and villages,
primarily in China.
The company said it will use the funding for product development,
international growth and other efforts to enhance its competitiveness.
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And it plans to expand its social media integrations. New investor Xiaohongshu
will develop “mini programs” on its platform so Smart Order’s hospitality
clients can open stores on the social platform for promotions and sales. The
two companies began working together in 2020.
Smart Order is also pursuing more global growth. The company launched
an international version of its solution in May 2023, with multi-lingual and
multi-currency capabilities and connections to distribution channels such as
Booking.com, Agoda and Expedia.
The company said it currently has more than 600 clients in
22 countries, including France, Switzerland, Singapore and the United Arab
Emirates.
According to Crunchbase, Trip.com Group was the sole investor in Smart
Order’s $7 million Series B round in 2022, and the company has raised a total
of more than $16 million since its founding.
