From main chains to impartial inns, HiJiffy’s newest survey reveals that AI is now not a future development, it’s a present-day actuality. However as automation turns into extra deeply embedded in resort operations, a extra nuanced query is rising: the place is the road?
That very query is the start line of HiJiffy’s newest white paper exploring how AI is reshaping hospitality and how one can strike the correct steadiness between technological effectivity and human contact.
Drawing on survey responses from hospitality professionals, first-party knowledge from the evaluation of 16 million visitor messages, and insights from resort tech specialists, together with Mews, Oaky and Bookline, this publication explores how AI is used at this time and what it might be used for tomorrow.
Over 26% of hoteliers say answering repetitive visitor questions is likely one of the most tedious components of their job
The findings additionally reveal that 86% of resort professionals say AI automation has helped them save time, particularly by decreasing the load of repetitive duties like dealing with FAQs, performing routine admin and managing post-booking communication.
However the place’s the restrict?
The report doesn’t simply spotlight the advantages, it explores the boundaries too. When requested which duties they imagine ought to stay firmly human-led, hoteliers pointed to particular requests, arrival/departure interactions, and private interactions.
“Hoteliers are now not asking whether or not automation belongs of their world, they’re asking how one can use it properly, the place to attract the road, and how one can shield what issues most: human connection,” explains Tiago Araújo, CEO at HiJiffy. “This white paper is our contribution to that reflection. You’ll discover insights from resort workers already utilizing AI, skilled commentary, model tales, and knowledge from almost 16 million visitor messages collected over the previous yr.”
Rooted in real-world expertise and a number of views, “The place’s the Line?” is designed to be a conversation-starter. It concludes with a sensible AI Readiness Guidelines to assist hoteliers consider their present methods and guarantee their method to automation helps, reasonably than replaces, genuine visitor care.
HiJiffy’s white paper affords a well timed reflection for an business in transition: how one can use AI to not exchange individuals, however to empower them.
Obtain it at no cost and uncover how hoteliers are utilizing AI to avoid wasting time, with out shedding the human contact:
