DALLAS, Texas—Omni Resorts & Resorts introduced an unique life-style partnership with Peter Millar. The collaboration marks a milestone for each manufacturers, representing Omni Resorts & Resorts’ first brand-wide designer collaboration and Peter Millar’s inaugural enterprise into hospitality.
“This partnership displays the thrilling union of two manufacturers constructed on the foundations of heritage, high quality and timeless model,” stated Michael Innocentin, chief advertising and marketing officer at Omni Resorts & Resorts. “Collectively, we’re bringing new inspiration to the visitor expertise, grounded in our shared dedication to considerate design, refined consolation and genuine hospitality.”
“We’re very excited to associate with Omni, which we noticed as a pure match from the start primarily based on our shared values and aesthetics. It’s an amazing alternative to specific our model imaginative and prescient past our regular scope, and to additional our affect in our residence metropolis of Raleigh” stated Paul Nugent, chief advertising and marketing officer at Peter Millar.
Partnership Particulars
The partnership consists of customized branded suites at Omni La Costa Resort & Spa in Carlsbad, California, and Omni PGA Frisco Resort & Spa in Frisco, Texas. The design is comprised of layered textures, tailor-made finishes and a impartial palette. These fits will debut in April 2026.
Every suite could have bespoke design parts, comparable to unique cashmere blankets impressed by the model’s early sweater designs, customized pool desk felt in a signature plaid print, Phillip Jefferies’ Rivets wallcoverings with chrome accents as a nod to denim {hardware}, branded tub robes and golf baggage, placing greens and a Clear Turntable and speaker paired with albums and curated playlists impressed by the model.
“The Peter Millar Suites are designed to immerse visitors in an expertise that celebrates the model’s refined particulars and craftsmanship,” stated Laura McKoy, chief artistic officer at Omni Resorts & Resorts. “Each texture, materials and element was rigorously chosen to mirror a way of timeless model and genuine luxurious, creating moments that really feel each elevated and effortlessly inviting.”
Collaboration By means of Espresso
As a part of the partnership, Ratio Eight espresso machines will embody a particular Peter Millar mix from Black & White Espresso Roasters. The design is comprised of layered textures, tailor-made finishes and a impartial palette.
The partnership can even introduce the primary Peter Millar Espresso Store on the forthcoming Omni Raleigh Lodge, which is able to embody choices from Black & White Espresso Roasters, in addition to a customized Peter Millar medium-dark roast mix. The espresso store is about to open in late 2028.
“Working with Omni has been a beautiful artistic exploration for our workforce. We’re all the time trying on the world round us for inspiration, and have an actual ardour for hospitality, foods and drinks,” stated Jason Cater, chief artistic officer at Peter Millar. “This partnership has given us an thrilling new avenue to specific the basic aesthetic and dedication to craftsmanship which have all the time outlined our designs.”
