London, UK – Ahead bookings at UK motels have elevated 6% year-on-year for the Summer time Financial institution Vacation on 25 August and accompanying lengthy weekend, in accordance with new information from SiteMinder, the world’s main resort distribution and income platform.
Common day by day room charges (ADR) have additionally elevated 2.5% UK vast, to £239.20 this 12 months in comparison with £233.37 throughout the identical interval final 12 months. Likewise, reserving lead occasions are up 8.19% to 130.1 days in comparison with 120.3 days in 2024, as measured on the equal date for each years.
Glasgow motels are displaying the UK’s strongest reserving and ADR progress, with reserving volumes up 22.7%, and ADR rising by 10.3% to £201.78, from £182.88 final 12 months. Amongst main English cities, London leads when it comes to bookings progress, with these rising 14.5%, and ADR up by 6.38% to £251.85, from £236.74 in 2024.
Edinburgh can also be having fun with a big reserving enhance of 10.7%, and stays the UK’s most costly main metropolis in the course of the interval, with a modest 1.74% progress in ADR to £412.16.
Some UK locations current a nuanced image. Brighton is experiencing a 6.77% enhance in ADR to £270.10, in comparison with £252.94 final 12 months, regardless of a 13.5% drop in bookings. Conversely, Liverpool and Manchester are seeing robust reserving exercise, rising 15.6% and seven.3% respectively, but each cities have seen ADR lower, by 3.96% to £167.34 in Liverpool, and by 12.36% to £197.41 in Manchester.
SiteMinder’s information reveals that whereas nearly 65% of ahead bookings for the Summer time Financial institution Vacation lengthy weekend have come from overseas–as was the case for a similar interval in 2024–, home travellers proceed to account for barely greater than 35% of present bookings. And, encouragingly for UK motels, 69% of all ahead bookings for the interval by UK shoppers have been at UK properties, in comparison with simply 31% who opted to go overseas, that are additionally the identical proportions as final 12 months.
Our information displays the enduring power of journey demand, each inside the UK and globally, regardless of financial uncertainty. Glasgow’s spectacular progress highlights its ongoing emergence as a favorite for home and worldwide guests alike, whereas London’s equally strong efficiency underlines the capital’s enduring standing as a world chief. James Bishop, SiteMinder’s Vice President of Ecosystem and Strategic Partnerships
Provides Bishop: Regardless of optimistic UK vast information, hoteliers throughout the nation proceed to face challenges, which they’re searching for to offset with various levels of success. Edinburgh’s robust bookings progress and steady ADR signifies clever pricing methods to scale back seasonality as Competition season ends, however elsewhere we see that ADR can fall regardless of stable progress in bookings. This serves as a reminder that whereas aggressive pricing can appeal to quantity, it could additionally restrict income potential except balanced by extra worth creation.
Concludes Bishop: The rise in reserving lead occasions, and the steadiness of worldwide and home demand as proportions of whole bookings, point out some predictability returning for motels after years of change. With this newfound stability, hoteliers can now give attention to amplifying demand via clever distribution methods whereas utilizing dynamic pricing to seize most worth from each market alternative.
All figures are based mostly on information from SiteMinder’s platform for the interval 20–26 August 2025, as measured on 28 July 2025.
About SiteMinder
SiteMinder Restricted (ASX:SDR) is the identify behind SiteMinder, the world’s main resort distribution and income platform, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico Metropolis. Via its expertise and the biggest accomplice ecosystem within the world resort trade, SiteMinder generates greater than 125 million reservations value over US$50 billion in income for its resort prospects annually. For extra info, go to siteminder.com.
Maria CricchiolaSenior Director of Model Communications & PR+61 2 9056 7415
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