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Monomoy Property Ventures and Axonic Capital Purchase 590 West Peachtree Road in Atlanta; Plans Conversion to Flagship Marriott Model

October 14, 2025
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Monomoy Property Ventures and Axonic Capital Purchase 590 West Peachtree Road in Atlanta; Plans Conversion to Flagship Marriott Model
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Monomoy Property Ventures and Axonic Capital Purchase 590 West Peachtree Road in Atlanta; Plans Conversion to Flagship Marriott Model

Rendering of the Marriott Atlanta Resort to open in 2027 – Picture Credit score Monomoy Property Ventures   

Monomoy Property Ventures (“Monomoy”), an actual property funding agency specializing in high-value hospitality and mixed-use property, and Axonic Capital, an actual estate-focused funding supervisor, have acquired 590 West Peachtree Road—presently working as Crowne Plaza Atlanta Midtown. The property will bear a big renovation led by Monomoy and a top-tier design group, remodeling it into The Marriott Atlanta, a flagship below the Marriott Accommodations model. Kentucky-based Schulte Hospitality Group has been chosen to handle the property.

A Strategic Repositioning in Midtown Atlanta

“This mission aligns with Monomoy’s observe report of buying high quality actual property in high-growth markets with sturdy repositioning potential,” mentioned Kevin Vaughan, Founder and Managing Companion of Monomoy. “By means of a serious renovation and conversion to The Marriott Atlanta, we’re making a product that meets the wants of the fashionable Atlanta traveler and delivers distinctive worth to our buyers.”

“We’re thrilled to associate with Monomoy on the acquisition of this strategic Midtown asset,” mentioned Eric Sitman, managing director at Axonic Capital. “Submit-renovation, this property will probably be a extremely compelling providing in one of many Southeast’s strongest hospitality markets, particularly with Schulte as the perfect working associate to unlock the lodge’s full potential.”

Flagship Marriott Expertise within the Coronary heart of Atlanta

Situated in Atlanta’s vibrant Midtown hall, the property presently options 462 outsized guestrooms—together with greater than 20% suites with full kitchenettes—and 30,000 sq. toes of assembly and occasion house. Upon completion, The Marriott Atlanta will be a part of the Marriott Bonvoy loyalty program and unveil:


Totally-renovated visitor rooms and suites
Modernized public areas and assembly areas
A brand new M Membership Lounge
Modern meals and beverage ideas
Upgraded occasion venues

The property sits minutes from Georgia Tech, Emory Hospital, Mercedes-Benz Stadium, and downtown Atlanta. Schulte Hospitality Group assumes operational and business duty efficient instantly.

Operational Experience and Lengthy-Time period Imaginative and prescient

“We’re proud to collaborate with Monomoy and Axonic on this high-impact funding,” mentioned Sam Grabush, Chief Working Officer of Schulte Hospitality Group. “Schulte’s deep expertise in branded full-service inns and repositioning initiatives permits us to raise the property’s efficiency, drive long-term ROI, and strengthen its place as a premier Marriott vacation spot in Atlanta.”

Renovation Timeline and Design Companions

The renovation will embrace complete upgrades to guestrooms, suites, and public areas, in addition to modernization of back-of-house methods to boost operational effectivity and meet Marriott’s model requirements. Cooper Carry will lead structure, design, and engineering. Building is anticipated to start in late 2026, following Atlanta’s World Cup occasions, with reopening focused for late 2027 forward of Tremendous Bowl LXII.

About Monomoy Property Ventures

Monomoy Property Ventures is a New York-based actual property funding, improvement, and administration agency targeted on buying and repositioning hospitality and mixed-use property in high-barrier city and resort markets. Based in 2020 by Kevin Vaughan, Monomoy transforms properties and neighborhoods by means of strategic redevelopment whereas delivering sturdy returns to buyers.For extra info, go to www.monomoypropertyventures.com.

About Axonic Capital

Based in 2010, Axonic Capital is a New York–primarily based funding supervisor with greater than $6.5 billion in property below administration. The agency focuses on business actual property debt and fairness throughout main U.S. markets, with deep experience within the multifamily sector. Axonic’s capital base contains non-public partnerships, separate accounts, insurance coverage mandates, and public fund buildings.Be taught extra at axoniccap.com.

About Schulte Hospitality Group

Schulte Hospitality Group is a number one administration and improvement firm overseeing a worldwide portfolio of greater than 240 inns, eating places, and hospitality ventures with a group of over 10,000 workers. Headquartered in Louisville, KY, Schulte operates throughout main manufacturers together with Marriott, Hilton, IHG, Hyatt, and Graduate Accommodations, and is acknowledged for delivering data-driven outcomes and cultivating management throughout its properties.For extra info, go to www.schultehospitality.com.

For extra info, contact:

Marsha ArcherPresident M-Squared Public Relations [email protected]



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Tags: acquireAtlantaAxonicbrandCapitalconversionFlagshipMarriottMonomoyPeachtreeplanspropertyStreetVenturesWest
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