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Keep Authentic Firm expands with acquisition of Eastbury Resort

October 31, 2025
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Keep Authentic Firm expands with acquisition of Eastbury Resort
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UK: The posh Georgian townhouse Eastbury Resort in Sherborne, Dorset, has been bought by the de Savary household to the Keep Authentic Firm.

It marks the seventh boutique lodge to hitch the gathering.

The Eastbury will likely be refurbished in 2026 and relaunched with an all day meals and beverage supply together with a bakery. The lodge’s 26 bedrooms will even be up to date with new interiors and bogs.

Peter and Lana de Savary purchased the Eastbury Resort in February 2018. It underwent a refurbishment and in 2019, 5 luxurious potting shed bedrooms and a spa have been added, all located inside the walled backyard.

Lana de Savary mentioned: “Peter and I have been happy to accumulate the Eastbury Resort in 2018 and delighted to spearhead the enhancement and creation of the spa and luxurious potting sheds; and to have shared this journey with our fantastic workforce. I’m equally delighted to be passing this on to Rob and James at Keep Authentic Co.”

Matthew Smith, associate within the lodge company workforce of Knight Frank, acted on behalf of the vendor. 

Rob Greacen and James Brooke-Webb, administrators of Keep Authentic Firm, mentioned: “The de Savary household have taken care of the Eastbury fantastically and we’re delighted to accumulate this little jewel within the centre of Sherborne. The gorgeous gardens and chic rooms are a pleasure to work with and we sit up for relaunching the bar, restaurant and rooms subsequent yr.”

The Keep Authentic Firm portfolio contains seven boutique accommodations and inns round South West England.

Highlights:

Keep Authentic Firm acquires the Eastbury Resort, a luxurious Georgian townhouse in Sherborne.

It marks the seventh boutique property to hitch the Keep Authentic portfolio.

Refurbishment plans for 2026 embrace up to date rooms, bogs, and an all-day eating supply with a bakery.



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Tags: acquisitionCompanyDorsetEastburyexpandshotelJames Brooke-WebbKnight FrankLana de SavaryMatthew SmithOriginalPeter de SavaryRob GreacenstayStay Original CompanyThe Eastbury
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