Spafinder isn’t only a listing—it’s a discovery engine for wellness vacationers. With over 700,000 engaged customers and distinctive distribution via Capital One and different companions, it’s a robust software in your spa advertising and marketing combine. However like every channel, you get out what you set in.
Listed below are 10 methods to make your Spafinder itemizing work tougher to your lodge spa:
1. Add All 100 Photos (Sure, All of Them!)
Spafinder permits as much as 100 images—most properties solely use a handful. Fill them out. Use a mixture of spa interiors, remedies, therapist profiles, retail merchandise, seasonal promos, and property photographs to inform the complete visitor expertise. Suppose life-style, not simply therapeutic massage tables.
2. Hold Your Hours As much as Date
It sounds primary, however hours are sometimes incorrect, particularly after vacation modifications or staffing shifts. Spafinder pulls in hours into a number of areas of their client expertise, and inaccurate data means missed bookings.
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3. Add a Compelling Supply
Offers drive conversions. Whether or not it’s 20% off weekday remedies or a complimentary add-on for loyalty members, having a well timed, clear provide will increase clicks and redemptions. Replace month-to-month or quarterly to remain recent.
4. Leverage Spafinder’s Partnerships
Spafinder has distribution partnerships, exposing your spa to high-income friends actively looking for wellness perks. Be sure your itemizing is optimized and has a proposal—it might present up in a reward platform.
5. Monitor Efficiency with the Reporting Portal
Spafinder’s backend presents strong reporting instruments. Use the portal month-to-month to evaluate site visitors, redemptions, and engagement. Benchmark your outcomes and check new presents or picture units primarily based on efficiency.
6. Improve to Precedence Search (If Price range Permits)
Precedence Search boosts visibility in Spafinder’s inside engine. In case your spa is in a aggressive market—otherwise you’re concentrating on a seasonal marketing campaign (assume: August girlfriend getaways)—this improve will pay for itself shortly.
7. Align with Spafinder’s Month-to-month Themes
Spafinder promotes seasonal campaigns, like “Girlfriend Getaways” in August or “Wellness Resets” in January. Construct your itemizing and particular presents round these themes to align with their editorial and electronic mail pushes.
8. Value Strategically for the Spafinder Viewers
This viewers isn’t essentially the identical as your in-house friends. It leans feminine, wellness-minded, and price-sensitive—however keen to pay for high quality. Strive entry-point packages or curated bundles (e.g., 50-minute therapeutic massage + facial + spa reward for $199) to draw clicks.
9. Company Negotiated Packages
In case your property is flagged as a Marriott, Hyatt or Hilton, you possible have entry to Spafinder particular pricing for packages. Use it. Company-negotiated charges typically embrace perks like waived setup charges, advertising and marketing packages, and featured placement on model touchdown pages.
10. Cross-Promote in Your Personal Channels
Your Spafinder itemizing isn’t only for Spafinder site visitors. Hyperlink to it out of your web site, affirmation emails, and social media to drive extra consciousness and redemptions, particularly for native friends or staycationers.
Do Accommodations Must Leverage Spafinder?
Spafinder could be a high-ROI channel when totally utilized. Like most third-party platforms, it’s about visibility, consistency, and alignment. In case you haven’t touched your itemizing in six months—or worse, don’t even know your login—it’s time for a refresh.
Spafinder Contact Data to Be taught Extra:
Melissa Terranova
Director of Gross sales
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