SANTA BARBARA, California—The Milo, Resort by the Sea (The Milo), previously Resort Milo, introduced the completion of a multi-million-dollar renovation and rebrand. The venture included a reimagination of all 121 guestrooms, upgraded outside gathering areas, and a refreshed model id.
The Milo’s new id honors the resort’s previous whereas presenting a brand new imaginative and prescient for its future. Located on the previous website of the 400-room Potter Resort, the property was reintroduced as Resort Milo in 2014, named for the unique hotelier, Milo Potter. As a part of its rebranding, The Milo introduces a brand new brand impressed by traditional coastal typography, a refined visible id, and a newly launched web site. The up to date title and tagline, Resort by the Sea, reinforce the resort’s oceanfront location.
“This considerate and in depth transformation represents a notable elevation of the visitor expertise,” stated Tanner Turner, basic supervisor of The Milo, Resort by the Sea. “It delivers a extra refined, elegantly appointed, and experience-rich keep that displays the true worth of our oceanfront location in addition to Santa Barbara’s coastal life-style.”
Renovation Particulars
Reimagined guestrooms, designed by Santa Monica-based DESIGN360unlimited, honor Santa Barbara’s historical past whereas delivering a extra upscale, residential-style expertise. Customized furnishings, pure wooden flooring, and rattan and gold accents are paired with a palette of blues, cream, and oak, whereas further touches embrace blush pink glass lamps. The rooms have additionally been up to date with a sequence of three bespoke wallcovering designs with herons, impressed by the native birds discovered alongside Santa Barbara’s shoreline and the Potter Zoo, as soon as positioned on the location.
Newly upgraded outside areas embrace courtyards, seating areas, a Tiny Library, and a Discovery Cupboard. Company can borrow a e book or seize sketchpads, binoculars, chicken guides, and path maps.
The Milo additionally presents a spread of facilities, together with two swimming swimming pools and a scorching tub; complimentary seashore gear and seashore cruisers; free 24/7 entry to Key2Fitness, a full-service health club; hearth pits; and adjoining Chad’s café.
