Marriott Worldwide President and CEO, Anthony Capuano, says 2025 was a monumental 12 months for the corporate on the again of stable world development.
The grew internet rooms over 4.3% in 2025, including over 700 properties and almost 100,000 rooms to the system, together with over 630 properties added by way of natural offers, representing greater than 89,000 rooms.
Revealed on the 2026 Americas Lodging Funding Summit (ALIS) in Los Angeles this week (Jan 26), the stable figures got here on the again of excellent world development in 2025, marked by new model choices, strategic world scaling and considerate collaboration with lodge homeowners, in keeping with Capuano.
“2025 was a defining 12 months for Marriott, marked by daring enlargement and world milestones,” he stated.
“We scaled our iconic manufacturers to new markets around the globe, strengthened our portfolio throughout each section, and opened doorways to locations that encourage vacationers worldwide.
“These achievements mirror the dedication of our world groups and the belief of our lodge homeowners, as we proceed to ship distinctive experiences for our members and company,” Capuano stated.
Ending the 12 months with roughly 610,000 rooms within the pipeline, a 5.7% year-over-year enhance, Marriott signed almost 1,200 natural offers (163,000 rooms) globally in 2025 and celebrated record-breaking deal signings in numerous areas.
Within the firm’s Asia Pacific excluding China (APEC) area noticed an all-time excessive of 187 offers, within the Caribbean and Latin America (CALA) area Marriott signed a document 94 offers and in Higher China (GC), the corporate signed a document 201 offers.
The corporate continues to have robust momentum with conversions, in keeping with Capuano.
He stated with almost 400 offers encompassing greater than 50,800 rooms, conversions represented over 30% of annual natural rooms signings, fuelled by a strong portfolio of assortment manufacturers and conversion-friendly choices.
Round 75% of conversion openings in 2025 occurred inside 12 months of signing.
As the corporate continues to try to fulfill the evolving wants of each traveller and journey function, Capuano stated Marriott added a number of new manufacturers to its portfolio in 2025.
In July, the corporate accomplished its acquisition of the citizenM model, and the portfolio was built-in on Marriott’s platforms within the fourth quarter, including over 35 inns and almost 9,000 rooms to the system.
In Could, Marriott launched Collection by Marriott, a worldwide assortment model for the midscale and upscale lodging segments.
As travellers proceed to hunt non-traditional, immersive experiences, Marriott additionally celebrated the official launch of Out of doors Assortment by Marriott Bonvoy, which closed the 12 months with over 30 open properties.
Marriott additionally strengthened its place as a luxurious chief in 2025, in keeping with Capuano, due to a record-breaking 114 luxurious offers (15,301 rooms), representing almost 10% of the corporate’s natural signings within the 12 months.
The corporate closed the 12 months with 296 inns and resorts (roughly 60,000 rooms) within the luxurious pipeline.
