Hospitality Tech 360 is shaping as much as be one of the ahead‑considering occasions within the business calendar – bringing collectively operators, technologists and leaders who’re redefining how hospitality runs, markets itself and connects with company.
Going down throughout three packed days (March thirtieth – April 1st), the convention goes far past shiny instruments and buzzwords. As an alternative, it tackles the true questions going through hospitality companies proper now: how AI ought to really feel to company, why tradition nonetheless issues greater than software program, the place human connection delivers measurable ROI, and what the following wave of clever methods means for operations and development.
Resort Converse is proud to be a media accomplice for the inaugural occasion and has curated a shortlist of classes to not miss. If you happen to’re planning your agenda and wish to concentrate on the concepts that can genuinely stretch your considering, listed here are 5 must-attend classes at Hospitality Tech 360 – plus one honourable point out.
Discover out extra and register for the occasion right here >
1. Give your AI a soul: Designing pure, useful and on‑model conversations that company love
thirtieth March | 10:30 – 11:15 | Hospitality Leaders Discussion board
As AI strikes from behind‑the‑scenes automation into direct visitor interplay, the stakes are rising quick. It’s now not sufficient for AI to be environment friendly – it must sound correct, really feel human and replicate your model.
On this standout session, Georgia Lewis Anderson, one of many world’s main consultants in conversational AI, explores what occurs when hospitality manufacturers begin designing personalities, not simply methods. Drawing on her expertise shaping the voices of Cortana, Google Assistant and Meta’s Llama 3, Georgia unpacks what the following period of human–AI communication appears to be like like.
From bookings and enquiries to in‑venue service, you’ll learn the way voice interfaces and AI assistants are reshaping the visitor expertise – and why your tone of voice now wants translating into algorithms, not simply advertising and marketing copy. Anticipate sensible frameworks for constructing human‑centred AI that feels pure, useful and unmistakably on‑model, alongside insights into how conversational AI can act as a wise co‑pilot for frontline groups.
Speaker: Georgia Lewis Anderson, AI Guide (ex Google, Microsoft & Meta)
2. People as luxurious: Redefining worth in an automatic hospitality future
thirty first March | 12:15 – 13:00 | Hospitality Leaders Discussion board
As automation turns into the norm on the hospitality frontline, the true differentiator is now not know-how – it’s folks. On this session, hospitality futurist and creator Simone Puorto challenges the business’s long-held obsession with effectivity, arguing that human presence is evolving right into a premium expertise in its personal proper. He explores how AI and robotics are reshaping service fashions, not by eliminating folks, however by elevating when and the way they matter most. Anticipate sharp perception into how luxurious and experience-led manufacturers can design service that feels uncommon, intentional and deeply human — utilizing empathy, authenticity and private connection as strategic benefits in an more and more automated world.
Speaker: Simone Puorto, Head of Rising Developments & Strategic Innovation – Hospitality Web
3. Hairdressers, hospitality and the human contact: The brand new ROI of phrase‑of‑mouth advertising and marketing
thirty first March | 13:15 – 13:45 | Hospitality Leaders Discussion board
In a world dominated by dashboards, attribution fashions and AI‑pushed personalisation, this session is a well timed reminder that a few of hospitality’s strongest development drivers stay deeply human.
This panel explores why manufacturers are more and more tapping into trusted frontline professionals, like hairdressers, not as conventional influencers, however as pure dialog starters who spark real phrase of mouth by way of excessive‑belief, on a regular basis interactions.
You’ll hear how these human suggestion networks translate into measurable business returns, from trial and repeat visits to lengthy‑time period loyalty, and the way know-how can allow and scale advocacy with out stripping away authenticity. It’s a reframing of phrase‑of‑mouth as a strategic development channel – mixing human belief with good, supportive tech.
Moderator: Nicole Goodwin, Advertising and marketing Director – Comptoir GroupSpeakers: Harry Jones, Head of Advertising and marketing – QVO Hospitality · Julie‑Anne Pugh, Advertising and marketing Supervisor – Blacklock · Lotti Bruce, Model & Advertising and marketing Director – The Pig
4. From generative to agentic: The following leap in hospitality AI
thirty first March | 14:00 – 14:30 | Hospitality Leaders Discussion board
AI in hospitality is evolving quick – and this session appears to be like past content material era and chatbots to what comes subsequent.
Right here, the main focus is on agentic AI: methods that don’t simply create, however can resolve, act and optimise in actual time. The panel explores how this shift unlocks self‑directing operational help, hyper‑responsive visitor journeys and constantly optimised income efficiency.
Anticipate a ahead‑wanting dialogue on how autonomous intelligence will reshape effectivity, expertise and creativity throughout eating places and inns – and what leaders ought to be doing now to arrange for a future the place AI turns into an energetic participant in operations, not simply one other instrument within the stack.
Moderator: Chris Fletcher, Founder & CEO – Tech On ToastSpeakers: Florian Montag, VP Enterprise Growth – Apaleo · Matt Bell, Managing Director – Mollie’s · William Connors, Worldwide Retail Methods Supervisor – Starbucks
5. Tips on how to market to algorithms: Generative engine optimisation in motion
1st April | 14:00 – 14:30 | Hospitality Leaders Discussion board
As search turns into conversational, hospitality manufacturers are now not competing for clicks — they’re competing to be the reply.
This session dives into Generative Engine Optimisation (GEO) and what it means for visibility in AI‑pushed discovery environments like ChatGPT. The panel will break down how manufacturers can optimise content material, knowledge and tone of voice for generative search, with reside examples displaying GEO in motion.
If you happen to’re liable for driving demand, visibility or model relevance in a quickly altering lodge search panorama, that is important viewing.
Moderator: Sam Weston, Head of AI & Advertising and marketing – 80 DAYSSpeakers: Fergal Byrne, Group Director of Income & Digital – The Doyle Assortment · Olivia Harrison, Senior Advertising and marketing Govt – The Mandrake · Joshua Ryan‑Saha, Director – Traveltech for Scotland
Honourable point out: Stay podcast recording with Ryan Haynes
1st April | 12:15 – 13:00 | Hospitality Leaders Discussion board
Alongside the principle programme, don’t miss a reside podcast recording with Ryan Haynes, Director of Haynes MarComs, who will likely be joined by Scot Turner, Founder & Managing Director of Auden Hospitality.
Whereas the precise subject continues to be to be confirmed, anticipate a candid, large‑ranging dialog – recorded reside in entrance of the Hospitality Leaders Discussion board viewers.
See you there?
Whether or not you’re attending to sharpen your tech technique, rethink visitor expertise or get forward of the following AI shift, Hospitality Tech 360 is filled with classes that steadiness innovation with actual‑world hospitality perception. These 5, plus the reside podcast, ought to be firmly on the prime of your agenda.
Discover out extra and register for the occasion right here >
