The vacation spirit was on full show this season as inns throughout the globe competed in Lodging Interactive’s fourth annual Instagram Resort Christmas Tree Competitors. Whereas the leaderboard remained tight till the ultimate hours, Lumina Resort in Wrightsville finally secured the highest spot in our mission to help native resort charities.
It’s been a privilege to host this competitors for its fourth 12 months. The true win, nevertheless, is the chance to help the neighborhood. On behalf of Lumina Resort, we’re proud to donate $1,500 to The Therapeutic Place of New Hanover County DJ Vallauri, Founder and CEO of Lodging Interactive.
The 2025 competitors, which spanned from early December by January fifth, 2026, noticed unimaginable engagement. The profitable entry from Lumina Resort captured the vacation magic completely, bringing in 144 likes, 10 feedback, and 18 shares.
“The creativity and festive vitality proven by each participant this 12 months was really inspiring,” Vallauri added.
You may view the complete gallery of our 2025 contest individuals right here. We’re already wanting ahead to seeing what the business brings to the desk when the custom continues in November 2026.

About Lodging Interactive
Since its founding in 2001, Lodging Interactive has supplied digital advertising companies to inns worldwide, together with choose service, full-service, and luxurious properties.
The corporate’s social media advertising and visitor critiques response division, CoMMingle:Interact, serves a variety of hospitality companies, together with inns, eating places, spas, and administration corporations.
The corporate continues to innovate by introducing supportive companies that improve its main enterprise strains. Just lately, it launched Social Media Amplified, customized touchdown web page companies designed to drive direct bookings by social media content material posts. Constructing on this dedication, the corporate has additionally unveiled GuestCONNECT—an all-inclusive service for contemporary inns and resorts. GuestCONNECT features a mobile-first responsive web site with internet hosting and help, tailor-made social media technique and advertising, visitor evaluate response companies throughout 140 OTA websites, a real-time reporting and analytics dashboard, and a devoted Consumer Success Supervisor.
Lodging Interactive has obtained quite a few awards, together with the HSMAI Adrian Award and accolades from the Worldwide Academy of Visible Arts, Interactive Media Awards, Horizon Interactive Awards, Internet Advertising and marketing Affiliation, Academy of Interactive & Visible Arts, and Journey Weekly’s Magellan Awards.
For extra data, e mail [email protected], name 877-291-4411 ext. 704, or go to the corporate’s web site.
DJ VallauriPresident & Founder+1 877 291 4411

