France: Hospitality group Accor has launched an ALL Accor reserving app inside ChatGPT, permitting travellers to seek for lodges, evaluate charges and full bookings through the group’s web site.
From 29 January 2026, customers can seek for Accor properties immediately via the ChatGPT interface by getting into vacation spot and journey dates.
The software shows public charges and, the place relevant, preferential pricing for members of the ALL Accor loyalty programme, alongside key property info.
Bookings are accomplished on Accor’s safe ALL Accor web site, that means present reserving processes and loyalty advantages stay unchanged.
The performance has been developed particularly for ChatGPT and is separate from the ALL Accor cell app. It makes use of a conversational search format to floor lodging choices and is out there in additional than 20 languages throughout all markets the place ChatGPT is supported.
Accor mentioned the initiative is designed to simplify the early phases of journey planning and seize demand earlier within the reserving journey.
Alix Boulnois, chief industrial, digital and tech officer at Accor, mentioned the launch mirrored altering shopper behaviour and aimed to enhance how visitors uncover and work together with the group’s manufacturers.
The transfer follows the introduction of ChatGPT app performance for journey search in late 2025, when main on-line journey platforms together with Expedia and Reserving.com started supporting the function.
Highlights:
Accor launches ALL Accor reserving performance inside ChatGPT.
Travellers can search lodges, evaluate charges and full bookings through Accor’s web site.
The software is out there in additional than 20 languages throughout supported markets.
