NEWS FLASH
Air Serbia is recycling outdated flight and cabin crew uniforms to create new objects in cooperation with the humanitarian organisation Little one’s Coronary heart. The initiative, which has been ongoing for a number of months, permits individuals with improvement disabilities to create new objects from used Air Serbia pilot and cabin crew uniforms, giving the supplies a brand new worth and function. Elements of the previous uniforms are being remodeled into toiletry baggage (pictured), purses, in addition to clothes for pets. In consequence, members of the Little one’s Coronary heart organisation are concerned within the stitching, design and sale of the objects, with all proceeds directed to the organisation.
Commenting on the initiative, Air Serbia’s Head of Advertising and marketing and Visitor Expertise, Bojana Knežević, stated, “The initiative demonstrates how accountable useful resource administration will be successfully mixed with group help, delivering long-term social and environmental advantages. By this challenge, Air Serbia additional reinforces its dedication to sustainable improvement and making a optimistic impression throughout the communities wherein it operates. The marketing campaign highlights how sustainability and inclusion will be carefully aligned with our model values. As an organization centered on the passenger expertise, we imagine that accountability in direction of the broader group must be an integral a part of doing enterprise”. The initiative was not too long ago awarded for the perfect socially accountable marketing campaign in Serbia.
